Assistant Brand Manager (#Cosmetics #Makeup #FMCG)

We are looking for a dynamic Assistant Brand Manager to support the development and execution of brand strategies across key markets. This role sits at the intersection of consumer insight, product innovation, and marketing execution, and is ideal for someone passionate about building impactful beauty brands in a fast-growing, global environment.

• Support the development and execution of brand plans aligned with overall business objectives

• Assist in defining product positioning, messaging, and go-to-market strategies

• Ensure consistent brand communication across all consumer touchpoints

  
  

• Work closely with product development teams to support new product launches

• Contribute to concept development, packaging, and pricing strategies

• Track global beauty trends (ingredients, formats, claims) and bring actionable insights

  
  

• Assist in planning and executing integrated marketing campaigns (digital-first)

• Coordinate with internal teams and external agencies for timely delivery of campaigns

• Support influencer collaborations, content creation, and social media initiatives

  
  

• Conduct competitor benchmarking and category analysis

• Analyze consumer behavior, feedback, and market trends to inform decisions

• Monitor brand performance and campaign effectiveness

  
  

• Partner with sales, e-commerce, supply chain, and R&D teams to ensure smooth execution

• Support marketplace readiness across platforms such as Amazon and Flipkart

• Coordinate with creative, digital, and PR agencies

  
  

• Track KPIs such as sales performance, campaign ROI, and market share

• Prepare regular reports and dashboards for internal stakeholders

• Support data-driven decision making

• Bachelor's degree in Marketing, Business, or a related field

• MBA (preferred but not mandatory)

  
  

• 5-7 years in brand management, marketing, or category roles

• Experience in cosmetics, personal care, FMCG, or D2C brands preferred

  
  

• Strong understanding of branding and marketing fundamentals

• Passion for beauty, skincare, and cosmetic trends

• Analytical mindset with proficiency in Excel or similar tools

• Basic understanding of digital marketing and social media platforms

• Excellent communication and stakeholder management skills

  
  

• Highly organized with strong attention to detail

• Proactive and execution-focused

• Creative thinker with a strong aesthetic sense

• Ability to work in a fast-paced, cross-functional environment

  
  
  

• Opportunity to work on a fast-growing global beauty brand

• Exposure to end-to-end brand building and product lifecycle

• Collaborative and entrepreneurial work environment

• Learning and growth opportunities across international markets