Role Overview
We are looking for a Brand Manager who will own and shape the brand narrative across channels. This role sits at the intersection of strategy, creativity, and execution. You will be responsible for building a strong, consistent brand identity while driving awareness, consideration, and preference in a highly competitive consumer category.
The ideal candidate is both strategic and hands-on someone who can define the brand vision and also execute campaigns end-to-end.
Key Responsibilities
- Own and drive the overall brand strategy in line with business and growth objectives
- Develop and execute integrated brand campaigns across digital, offline, retail, and performance channels
- Lead brand positioning, messaging frameworks, and tone of voice across touchpoints
- Work closely with creative, content, social media, influencer marketing, and performance teams to ensure brand consistency
- Partner with product, category, and CX teams to launch new products and collections
- Own brand calendars, seasonal campaigns, and key launches
- Track and analyse brand health metrics (awareness, consideration, NPS, SOV, etc.)
- Manage brand budgets and ensure high ROI on brand spends
- Work with external agencies (creative, media, PR) and manage deliverables effectively
- Conduct consumer research, market analysis, and competitive benchmarking to identify insights and opportunities
What You'll Bring
- 37 years of experience in brand marketing (D2C, consumer brands, retail, or FMCG preferred)
- Strong understanding of brand building across online and offline channels
- Proven experience in campaign planning and execution
- Excellent storytelling, communication, and stakeholder management skills
- Data-driven mindset with the ability to balance creativity and performance
- Experience working with agencies and cross-functional internal teams
- High ownership, agility, and comfort working in a fast-paced environment
