Brand Manager

The story behind Tetr:

Four years ago, we started Masters Union with a clear mission: to redefine the business education landscape. We posed a simple question: If aspiring doctors learn from seasoned physicians and budding lawyers learn from legal experts, why shouldn't future business leaders learn directly from industry experts

After all, can a lecture on Accounting 101 truly compare to the hands-on experience of analyzing real PnL statements

Today, Masters Union has an unparalleled curriculum with faculty comprising of Industry Leaders and practitioners unlike any other in the country. Our academic council includes CXOs, MDs, Eminent Public Leaders, and even Members of Parliament. In just four years of operations, our flagship PGP in Technology and Business Management has achieved remarkable success, surpassing the placement records of esteemed institutions like IIM Ahmedabad and ISB.

Masters Union is now ranked among the top 2 B-schools in the country based on placement records.

With our growing global recognition, we realised that the hands-on experience of building real businesses, which proved to be highly effective for students in India, could offer immense value to aspiring entrepreneurs worldwide.

Thus, the idea of Tetr was born.

Picture this: a business program that isn't just about textbooks and lecturesit's an adventure that spans 7 different countries, with each semester bringing a new destination and a wealth of experience. Imagine studying at iconic institutions like INSEAD, NUS, SDA Bocconi, and IIT and learning from some of the brightest minds in the business world like Dr. Edward Rogers (Former Chief Knowledge Officer, NASA), Mr. Faverie Stephane (Executive Group President, Estee Lauder) and Mr. Saud Swar (CBO, American Express, MENA). From launching eCommerce ventures in Dubai to tackling tech startups in Silicon Valley, our students traverse the globe, building businesses and making a tangible impact. At Tetr, the world is your classroom.

If this excites you, and you resonate with our vision, then we'd love for you to come and build with us.

About Role:

We are looking for a bold, culture-shaping, idea-generating powerhouse to lead our content and brand strategy across all platforms. This person should be someone who eats, sleeps, and breathes ideas, constantly thinking of viral content, disruptive storytelling, and audience engagement strategies. As Brand Manager, you will own the end-to-end content ecosystem, from YouTube to Instagram, LinkedIn to TikTok, and everything in between. Your mission Make Tetr the most engaging, talked-about, and influential brand in business education.

Key Responsibilities:

1. Own the Content Strategy Across All Platforms

• Define and execute a multi-platform content strategy that amplifies Tetr's brand, engages audiences, and drives impact.
• Oversee content production across YouTube, Instagram, Snapchat, LinkedIn, Twitter, website, podcasts, and newsletters.
• Ensure consistency in storytelling, tone, and brand voice across all formats.

2. Lead Social Media Engagement & Channel Growth

• Own and scale our YouTube presence, creating engaging long-form and short-form content that resonates with our audience.
• Build thumb-stopping social media content, from viral trends to deep-dive thought leadership.
• Experiment with new formats, reels, carousels, shorts, live sessions, AMAs, and behind-the-scenes storytelling.
• Constantly analyze performance, iterate, and optimize for engagement, virality, and shareability.

3. Generate Big, Bold Ideas (And Make Them Happen)

• Brainstorm and execute disruptive, culture-driven content ideas that set Tetr apart.
• Lead high-impact campaigns, branded storytelling, and experimental content formats.
• Turn faculty masterclasses, student stories, and industry insights into compelling digital content.
• Stay ahead of content trends, audience behavior, and platform shiftsbe the first to experiment and innovate.

4. Oversee Video Production & Storytelling

• Work closely with video teams to craft engaging narratives, motion graphics, and dynamic visuals.
• Direct high-production-value YouTube series, brand films, and documentary-style content.
• Develop evergreen content that builds authority, while also creating snackable, viral content.

5. Build & Lead a High-Impact Creative Team

• Recruit, mentor, and manage a team of video editors, motion designers, copywriters, and content strategists.
• Foster a culture of creativity, innovation, and bold execution.
• Work cross-functionally with marketing, partnerships, and leadership teams to align content with TETR's growth vision.

Join us if you are

• A visionary storyteller who thrives on big ideas, cultural relevance, and brand-building.
• A social-first thinker who understands what works on YouTube, Instagram, LinkedIn, and beyond.
• A leader who inspires creativity thrives in fast-paced environments and knows how to execute.
• A data-savvy strategist who knows how to measure success and optimize for impact.
• Someone who lives on the internet, loves digital culture, and constantly finds inspiration in new content formats.

Requirements:

• 7+ years of experience in content strategy, brand storytelling, digital media, or creative direction.
• A deep understanding of social media algorithms, YouTube growth strategies, and audience engagement trends.
• Proven ability to create viral content, scale digital communities, and lead content teams.
• Experience with video production, motion graphics, and high-impact visual storytelling.
• Strong leadership and team management experience.
• Background in education, media, or startup ecosystems is a plus.