GM | Brand Manager
We are hiring for Senior Brand Manager at Airtel, Gurgaon someone ready to shape how 300M+ Indians experience Airtel every day. You will lead Airtel's brand agenda across categories, campaigns and consumer cohorts. You will set direction, align multiple teams and partners, and ensure strategic consistency across all touchpoints. This role demands equal parts leadership, strategic thinking, and flawless execution.
Key responsibilities
- Define and drive customer strategy, creative strategy, and media & distribution roadmaps.
- Translate consumer insights into sharp brand propositions and high-impact campaigns across touchpoints.
- Build and scale brand communication across digital & social media, App, retail, outdoor, radio, print & TV
- Lead consumer research across segments to uncover unmet needs and friction points; craft scalable propositions rooted in insight.
- Partner with agencies and cross-functional teams to experiment, scale-up categories, and bring the brand to life at scale.
- Drive cross-functional projects in collaboration with App, growth + design teams to create industryleading communication.
- Design and deploy all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels
We are hoping you have
- 5-8 years of brand management experience across launches, platforms, and business lines.
- Strong stakeholder management and decision-making skills
- Ability to mentor, review, and elevate teams. High creative instinct with a strong bias for action.
- Strategic depth with operational discipline
Why work with us
- Work on a brand that reaches 360+ million Indians across languages, regions, and lifestyles. Airtel's marketing has created moments people still reference and remember, setting benchmarks in storytelling and innovation.
- Operate in a high-ownership, high-autonomy environment where ideas move rapidly from strategy to execution. The scale is unmatched, the learning curve is steep, and the impact is tangible.
- Build for many Indias at once from metros to small towns, premium users to first-time internet adopters making this one of the most challenging and rewarding brand platforms in the country.
