Brand Manager Healthcare / Ayurveda |Noida | 10 - 18 years
Industry Preference: Healthcare / Ayurveda / Herbal / Wellness/ FMCG/ Pharma
Role Overview
We are seeking a dynamic and strategic Brand Manager to lead the development, positioning, and growth of our premium healthcare/Ayurveda product portfolio. This role requires a strong balance of scientific understanding, brand strategy, and consumer insight to build credibility and preference across both professional (HCP) and retail/D2C channels.
Key Responsibilities
Brand Strategy & Positioning
- Define and drive the overall brand vision, strategy, and positioning in line with business objectives.
- Build and reinforce a premium brand image while emphasizing clinical credibility and trust.
- Develop and maintain brand communication guidelines to ensure consistency across all touchpoints.
Product Marketing & Rebranding
- Collaborate closely with R&D, regulatory, and medical teams to understand clinical data, claims, and product differentiation.
- Plan and execute new product launches, rebranding initiatives, and lifecycle management.
- Ensure packaging, labeling, and brand communication align with premium aesthetics and regulatory compliance.
Customer & Market Insights
- Conduct consumer and HCP research to understand brand perception, needs, and adoption drivers.
- Track and benchmark against competitors across pharma, wellness, Ayurveda, and premium cosmetic segments.
- Monitor market trends to identify growth opportunities and white spaces.
Content & Stakeholder Coordination
- Coordinate with content, digital, and internal stakeholders for:
- Product blogs, videos, emailers
- Website and marketplace listings
- Marketing and educational content aligned to brand tone and compliance
Qualifications & Experience
- (Preferably with experience in Pharma, Healthcare, Ayurveda, FMCG, or Premium Consumer Brands)
- 10 - 18 years of brand management experience
- years of hands-on experience managing premium product brands
- Prior exposure to healthcare, Ayurveda, herbal, or wellness brands is mandatory
- Strong understanding of clinical positioning, compliance-led communication, and premium branding
