Responsibilities
Brand&Messaging(U.S.&EUFocus)
- OwnandevolveSpyne'sbrandpositioningandmessagingacrossinternationalmarkets.
- Ensureconsistentvisualidentity,voice,andtoneacrossalltouchpoints.
- Collaboratewithleadership,product,anddesignteamstoshapeimpactfulGTMcampaignsandcustomer-facingnarratives.
- Buildbrandplaybooksfornewgeographiesandproductlines.
PublicRelations&Communications
- LeadglobalPRstrategyincludingproductlaunches,fundingannouncements,partnerships,andfounderfeatures.
- BuildrelationshipswithTier-1media,journalists,andanalystnetworksintheU.S.,Europe,andIndia.
- Writeandmanagepressreleases,mediakits,founderbios,andop-eds.
- PartnerwithexternalPRagenciestosecureconsistent,high-impactcoverage.
- Supportleadershipinbuildingthoughtleadershippresencethroughpodcasts,panels,andmediaappearances.
SocialMediaManagement
- ManageandgrowSpyne'spresenceonLinkedIn,Twitter/X,Instagram,YouTube,etc.
- Planandexecuteacontentcalendarthatalignswithbrandandbusinessgoals.
- Createorcoordinatethecreationofhigh-qualitymultimediacontentshort-formvideos,reels,carousels,andcustomerhighlights.
- Trackengagementmetricsandoptimizecontentstrategyforreachandrelevance.
CommunityBuilding(IndiaFocus)
- BuildandnurtureanengagedcommunityofautomotivedealershipsinIndia,bothonlineandoffline.
- Organizeregionaldealershipmeetups,knowledgesessions,andexperience-sharingforums.
- LaunchandmanagedealerWhatsAppgroups,newsletters,andengagementprograms.
- Identifyandgrowbrandadvocatesandambassadorsfromwithinthedealerbase
- LaunchaDealerfocusexhibitioninIndiasimilartothelinesofNADAandNIADAintheUS.
RequiredSkills
- 610yearsofexperienceinBrand/PR/Commsroles,preferablyinB2BSaaSorMobility/Auto-Tech.
- Strongstorytelling,copywriting,andmediahandlingskills.
- Demonstratedsuccessmanagingglobalbrandinitiativesandmediacoverage.
- Hands-onexperiencemanagingsocialmediachannelsandcontentpipelines.
- Ground-upexperiencebuildingengagedcommunitiesorcustomerecosystems.
- Bonus:ExperienceworkingwithU.S./EUmarketsorautomotivedomain.
