Responsibilities
Brand & Messaging (U.S. & EU Focus)
- Own and evolve Spyne's brand positioning and messaging across international markets.
- Ensure consistent visual identity, voice, and tone across all touchpoints.
- Collaborate with leadership, product, and design teams to shape impactful GTM campaigns and customer-facing narratives.
- Build brand playbooks for new geographies and product lines.
Public Relations & Communications
- Lead global PR strategy including product launches, funding announcements, partnerships, and founder features.
- Build relationships with Tier-1 media, journalists, and analyst networks in the U.S., Europe, and India.
- Write and manage press releases, media kits, founder bios, and op-eds.
- Partner with external PR agencies to secure consistent, high-impact coverage.
- Support leadership in building thought leadership presence through podcasts, panels, and media appearances.
Social Media Management
- Manage and grow Spyne's presence on LinkedIn, Twitter/X, Instagram, YouTube, etc.
- Plan and execute a content calendar that aligns with brand and business goals.
- Create or coordinate the creation of high-quality multimedia content — short-form videos, reels, carousels, and customer highlights.
- Track engagement metrics and optimize content strategy for reach and relevance.
Community Building (India Focus)
- Build and nurture an engaged community of automotive dealerships in India, both online and offline.
- Organize regional dealership meetups, knowledge sessions, and experience-sharing forums.
- Launch and manage dealer WhatsApp groups, newsletters, and engagement programs.
- Identify and grow brand advocates and ambassadors from within the dealer base
- Launch a Dealer focus exhibition in India similar to the lines of NADA and NIADA in the US.
Required Skills
- 6–10 years of experience in Brand/PR/Comms roles, preferably in B2B SaaS or Mobility/Auto-Tech.
- Strong storytelling, copywriting, and media handling skills.
- Demonstrated success managing global brand initiatives and media coverage.
- Hands-on experience managing social media channels and content pipelines.
- Ground-up experience building engaged communities or customer ecosystems.
- Bonus: Experience working with U.S./EU markets or automotive domain.
