Senior Marketing Manager Brand Communications
Industry: Premium & Luxury Retail | Apparel | Lifestyle
Experience: 1014 Years | 5 Days Working
We are hiring a Senior Marketing Manager Brand Communications to lead end-to-end communication strategy, strengthen brand positioning, and drive brand awareness and growth across all consumer touchpoints. This role will own campaign narratives, social media direction, CRM communication, influencer collaborations, and brand-led initiatives. You will act as the brand custodian, ensuring every asset and message reflects a cohesive, premium brand identity.
Key Responsibilities
- Lead year-round brand communication strategy across campaigns, seasonal drops, content, CRM, and brand activations.
- Build campaign briefs aligned with design, merchandising priorities, and business goals.
- Strengthen brand positioning through consistent storytelling across digital, retail, and social channels.
- Oversee monthly social media strategycontent buckets, visual direction, performance tracking, and creator/influencer partnerships.
- Lead CRM communication across NL, WhatsApp, RCS, SMSshaping journeys, segments, and creative direction.
- Use business insights and channel performance data to refine messaging and drive growth.
- Guide cross-functional teams (design, merchandising, social, PR, retail) to maintain a unified brand voice.
- Manage communication for brand collaborations and CSR-led storytelling.
Requirements
- 1014 years of experience in brand marketing or brand communications (premium/luxury categories preferred).
- Strong command of brand positioning, brand awareness building, campaign communication, and social storytelling.
- Experience leading multi-channel communicationCRM, social, digital, retail.
- Sharp brand eye with ability to guide creative teams.
- Strong analytical, project management, and leadership skills.
Interested candidates can share CV on [Confidential Information]
