Position
Brand Manager
Experience
45 years
Location:
Kirti Nagar, Delhi
Employment Type
Full-time
Company Description
Sneakare is a company based in New Delhi that specializes in offering a wide range of accessories and sneaker care products. With a passion for sneaker culture and the latest technology, Sneakare aims to provide innovative products at affordable prices to keep sneakers looking their best. Customers can find everything they need to clean, maintain, protect, and enhance the look of their sneakers in one place.
About The Role
We are looking for a strategic and execution-focused Brand Manager to lead Sneakares marketing initiatives across campaigns, content, and growth. This role involves managing the complete marketing funnel, overseeing brand communication, leading the marketing team, and driving impactful campaigns end-to-end.
Key Responsibilities
- Brand & Campaign Management
Drive brand awareness initiatives and ensure consistent visibility across all consumer touchpoints
Develop and execute long-term brand-building strategies alongside performance-driven campaign
Lead end-to-end execution of brand campaigns, product launches, seasonal drops, and collaborations
Develop and execute integrated marketing plans across digital and offline channels
Ensure timely execution of campaigns while maintaining brand consistency and quality
Coordinate with internal and external stakeholders for seamless campaign rollouts
- Marketing Funnel Ownership
Drive the complete marketing funnel from awareness to conversion and retention
Work closely with performance marketing teams to optimize campaigns and customer acquisition
Monitor campaign KPIs, analyze performance data, and implement optimization strategies
Build and execute retention, engagement, and community-building initiatives
Lead content strategy across Instagram, LinkedIn, YouTube, and other digital platforms
Oversee content calendars, campaign narratives, storytelling, and creative direction
Collaborate with designers, creators, photographers, and video editors for execution
Ensure content aligns with brand identity, trends, and audience preferences
- Team Management & Leadership
Lead and manage the internal marketing function including Graphic Design, Video Editing, Content Strategy, Social Media, Performance Marketing, TVC Marketing, Organic Marketing, and Retention Marketing
Manage and mentor a team comprising Executives, Senior Executives, and Interns, ensuring clear ownership, accountability, and performance standards
Drive cross-functional collaboration across marketing verticals to ensure alignment with brand and business objectives
Build scalable processes, workflows, and reporting mechanisms for the marketing team
Coordinate with founders and leadership on brand and growth initiatives
- Budgeting & Performance Tracking
Manage and allocate marketing budgets effectively across channels and campaigns
Track ROI, CAC, engagement, and campaign performance metrics
Ensure optimal utilization of resources to maximize growth and visibility
Prepare performance reports and insights for leadership reviews
Requirements
Proven experience leading multi-functional marketing teams across content, creative, performance, retention, and brand marketing functions
Strong people management skills with experience managing team members across different experience levels
Demonstrated ability to balance brand-building initiatives with business and growth objectives
Strong understanding of digital marketing, content strategy, and campaign management
Experience managing end-to-end brand campaigns and marketing funnels
Proven team management and stakeholder coordination skills
Analytical mindset with strong understanding of marketing metrics and ROI tracking
Prior experience in consumer brands, fashion, or streetwear is a plus
What We Offer
Opportunity to lead and shape a fast-growing D2C brand
Ownership of high-impact campaigns and brand initiatives
Collaborative and growth-focused work environment
Exposure to innovative marketing and brand-building opportunities
