Job Responsibilities:-
1. Brand Strategy and Management
- Track brand performance
- Track market for competitor activity. Review research data and align to brand need
- Build brand market strategy in conjunction with reporting manager and National marketing Manager
- Plan and conduct market visits to get an on the ground feel of the brand visibility ; movement market, channels etc
- Design and execute the ground level activities through effect coordination & briefing of event organizers
- Design/launch brand media (ATL/BTL) campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs , achieve right media mix and coordinate media campaign launch
- Digital/Social would be an critical element
2. Sales Market Share and Profitability management
- Achieve sales, market share and Profit target for the brand.
- Work with sales to analyse sales and profitability data ; identify opportunities - evaluate alternate channels ; promotions ; incentives etc to enhance sales and market share ; provide inputs for pricing and improving margins
3. Media Management
- Work with Manager Media Planning to develop the appropriate media plan and media mix for the brand/s
- Develop and recommend budget for each brand-plan media spends in conjunction with media planning team
- Plan innovative ways of leveraging media to enhance cost/customer research value
4. Market Research
- Provide inputs for defining market research strategy, scope & initiatives for the assigned brand.
- Follow up on research outcomes, use interpretations and recommendations to align with marketing strategy
- Participate in qualitative research initiatives
5. New Product Development & Launch
- Constantly review national and international market for flavours and variations within own brand portfolio. Supplement data from market research as an additional input
- Share ideas and suggestions with marketing team
- Coordinate with the process and R&D team to track NPD
- Once approved, track the process of NPD through effective coordination with sales, technical, SCM departments and determine a launch date
- Undertake all launch related marketing activities
- Coordinate with Perfetti Italy for packaging design. Liaison with legal department for packaging related compliances and smoothly transfer specifications to SCM
6. MIS & Reporting
- Collate and analyse MIS /Reporting for own brand/s
Education
Post graduate from top management institute- with specialization in Sales/Marketing
Experience
At least 3-5 years in FMCG sales/marketing. Market research , brand strategy/creative experience is relevant
Desired behaviours for succeeding in this role:
You will succeed in this role if you are:
- Able to manage multiple projects within timelines
- Operationally agile and have a strong bias for action
