Brand Manager

Heritage Foods Limited

Hyderabad

3-8 Years

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Posted 5 days ago
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Job Description

Position Overview

The goal is to increase sales and profitability of ice cream business by focusing on

marketing and innovation. Building portfolio with sub brands catering to the consumer

needs, focused marketing campaigns to drive category sales and launching new products to

drive Alpenvie.

KEY RESULT AREAS

Brand positioning and consumer insights
Devise innovative growth strategies, develop and execute 360 degree marketing plans
Translate brand elements into plans and go-to-market strategies.
Lead creative development to motivate the target audience to take action.
Establish performance specifications, cost and price parameters, market applications, and sales estimates.
Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
Monitor market trends, research consumer markets, and competitors activities.
Monitor product distribution and consumer reactions.
Align the company around the brand's direction, choices and tactics.
Ability to develop brand and marketing strategies

More Info

Job Type:

Permanent Job

Industry:

Agriculture

Role:

Brand Manager

Function:

Marketing & Communications

Employment Type:

Full time

Open to candidates from:

Indian

About Company

Heritage Foods Limited

Heritage Fresh is a modern neighborhood food and grocery store that offers a personalized and community-driven shopping experience. With over 600 supermarkets across 117 cities and towns in India, Heritage Fresh—alongside Nilgiris and Easyday—ensures wide and efficient customer reach.
Our exclusive Heritage Fresh Club membership offers customers high-quality products, great deals, and a pleasant shopping experience with top brands.
Part of the Future Group, one of India’s leading retail pioneers, we serve millions of customers across 250+ cities through 22 million+ sq. ft. of retail space and a workforce of over 60,000 employees. Each year, over 500 million customers visit our stores, supported by a network of 30,000+ entrepreneurs and manufacturers nationwide.
Future Group is committed to redefining retail in India, driving consumer value, and contributing to sustainable economic growth by deeply understanding the evolving needs of Indian consumers.

Job ID: 119224619

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