Job Title: Brand Manager
Location: Pune
Experience: 5 to 8 Years
About Company: Malpani Arcade Private Limited is proud to bring the globally celebrated entertainment brand, Dave & Busters, to Bengaluru, Mumbai and Delhi. Renowned for combining great food, drinks, arcade games, and event experiences under one roof, Dave & Buster's offers a unique venue for unforgettable celebrations, corporate events, and casual get-togethers. With exciting upcoming projects like Hello Park, we are expanding our footprint in the entertainment and experiential marketing space
Job Overview: We are looking for a passionate, strategic, and results-driven Brand Manager to join our dynamic marketing team. The ideal candidate will have a strong foundation in brand management and a proven ability to conceptualize and execute high-impact ATL, BTL, and digital campaigns.
This role requires creative vision, leadership capability, and strategic thinking to build long-term brand equity while supporting business growth
Key Responsibilities:
- Develop and implement comprehensive brand strategies to enhance market positioning, brand visibility, and long-term equity growth.
- Lead integrated marketing initiatives across ATL, BTL, and digital platforms, ensuring consistent and compelling brand communication.
- Drive campaign ideation, creative development, and execution in collaboration with internal teams and external agencies.
- Coordinate cross-functionally with marketing, design, sales, and operations to ensure seamless execution of brand initiatives.
- Conduct in-depth market research and competitor analysis; translate consumer insights into data-driven strategic decisions.
- Track campaign performance metrics, analyze ROI, and present detailed post-campaign reports with actionable recommendations.
- Mentor and develop junior team members, fostering a culture of creativity, accountability, and high performance.
Experience & Qualifications:
- 58 years of experience in brand management or related marketingroles (preferably handling established brands).Demonstrated expertise in ATL, BTL, and digital campaign execution.
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
- Strong leadership, stakeholder management, and cross-functional collaboration skills.
- Strategic and innovative thinker with the ability to drive long-term brand initiatives.
- Proven track record of conceptualizing and delivering impactful marketing campaigns.
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