Senior Brand Manager

About us:

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technologyPadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impactfor people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 -https://www.youtube.com/watchv=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Role Overview:

PadCare Labs is building India's category-defining circular-economy company in menstrual waste management. The Senior Brand Manager will own end-to-end brand building, strategic partnerships, communications, and brand performance management, working directly with the CEO to position PadCare as a credible, trusted category leader across enterprises, institutions, ESG, CSR, and sustainability ecosystems. This is a hands-on ownership role not a coordination role.

Key Responsibilities

Brand Strategy, Planning & Governance

- Develop and execute annual and long-term brand plans aligned with business and growth priorities

- Define brand positioning, messaging framework, and communication architecture

- Translate insights (customers, partners, ecosystem) into strong value propositions and narratives

- Ensure brand consistency across website, content, sales collateral, PR, and events

Communications, PR & Content

-Lead integrated brand communications across digital, PR, events, and partnerships

- Own creative briefing and execution with agencies (PR, design, content)

- Build high-credibility brand assets: case studies, impact stories, POVs, whitepapers

- Support founder and leadership storytelling across external platforms

Strategic Partnerships & Ecosystem Building

- Identify, structure, and manage strategic partnerships (corporates, ESG/CSR leaders, platforms, institutions)

- Build partnership frameworks that deliver brand credibility, influence, and business leverage

- Own partnership proposals, narratives, and collaboration plans

- Represent PadCare in ecosystem forums, alliances, and industry initiatives

Employer Branding & Talent Narrative

-Own PadCare's employer brand narrative in partnership with HR and leadership

- Define why people should join PadCare and how that story shows up across careers pages, social media, content, and hiring campaigns

- Build credibility through team stories, culture-led content, and impact narratives

- Support leadership and hiring teams with employer brand assets and messaging

Brand Performance, Measurement & Insights

- Track and report brand health metrics: awareness, trust, recall, share of voice Monitor campaign performance, PR impact, content effectiveness, and event outcomes

- Conduct market, competitor, and ecosystem analysis to refine brand strategy

- Maintain dashboards and translate insights into clear action plans

Budget & Resource Management

- Own brand and partnerships budgets

- Allocate spends across brand campaigns, PR, content, partnerships, and events

- Track ROI, optimize spends, and ensure cost-effective execution

- Manage agency and vendor performance against outcomes

Cross-Functional Collaboration

- Work closely with Sales, Growth, Operations, HR, and Leadership teams

- Align brand and partnerships with revenue, hiring, and credibility goals

- Support employer branding and hiring narratives where required

What we're looking for:

• 47 years of experience in brand management, partnerships, communications, or category roles
• Experience owning brand plans, budgets, agencies, and performance tracking
• Strong understanding of brand communications, PR, digital, and events
• Experience in B2B, sustainability, ESG, infrastructure, or impact-driven sectors preferred
• Ability to work directly with founders and operate in fast-moving environments
• Strategic thinker with strong execution discipline
• Culture Fit: Integrity, Customer Focus, Entrepreneurship, Collaboration, Innovation

Work mode:Full-time; Pune Based

Why join us:

• Compensation:Competitive salary in-line with industry standards
• Growth Path:Opportunity to scale into Chief Brand Officer as PadCare expands globally.
• Purpose With Impact:Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers dignity.
• Eco-Warrior in Action:Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissionsreal impact, not just buzzwords.
• Innovation Meets Heart:Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us:We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares:Work in a space where collaboration, inclusivity, and purpose aren't just valuesthey're how we roll every day.

Additional details:You will be working directly with theCEO to define and execute Brand strategies. This role offers a unique opportunity to contribute to high-impact decisions, experiment with bold ideas, and shape the direction of PadCare's story. You'll collaborate cross-functionally with teams and play a key role in driving measurable business outcomes.