Brand Manager- D2C

Job Title: Brand Manager

Location: New Delhi

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences

perfume.

We are deeply obsessed with blends, stories, and the emotional architecture of fragrance.

Here, perfume isn't a product — it's identity, memory, mood, and cultural commentary.

Conversations in our office range from olfactory construction to consumer psychology to

whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, we've turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

We operate somewhere between a fragrance lab and a creative studio.

Music is always playing — playlists are curated, not shuffled.

Perfume trials spark serious debate.

Ideas are tested quickly.

Ownership is assumed.

And every last Friday of the month is Fun Friday — which has been known to

include highly competitive Street Fighter battles on a PS5.

We move fast. We think long-term. And we care deeply about building something iconic.

If you're excited about shaping a modern Indian fragrance house — not just participating in

one — you'll feel at home here.

About the Role:

We are looking for a dynamic and strategic Brand Manager to lead brand growth initiatives,

strengthen market positioning, and drive impactful campaigns. The ideal candidate should

have hands-on experience in brand strategy, campaign execution, and performance

analysis.

Key Responsibilities:

1. Develop and execute brand strategies aligned with business objectives
2. Plan and manage integrated marketing campaigns (digital & offline)
3. Conduct market research and competitor analysis to identify growth opportunities
4. Collaborate with internal teams (Sales, Digital, Creative, Product) for campaign
5. execution
6. Monitor brand performance metrics and optimize strategies accordingly
7. Manage brand budgets and ensure ROI-driven execution
8. Oversee content, creatives, and communication to maintain brand consistency
9. Work with agencies and vendors for campaign rollouts

Required Skills & Qualifications:

• 4–5 years of experience in Brand Management / Marketing
• Strong understanding of digital marketing, social media & performance marketing
• Experience in campaign planning and brand positioning
• Excellent communication and presentation skills
• Analytical mindset with data-driven decision-making ability
• Proficiency in tools like Google Analytics, Meta Ads, Excel, etc.
• MBA in Marketing (preferred but not mandatory)

Preferred Industry Experience :

FMCG / Beauty / E-commerce / Retail / D2C