Job Title / Designation: Brand Manager Activation
Location: Thane, Mumbai
Qualification & Experience
- Education: MBA/PGDM from a Tier 1 or Tier 2 Business School
- Experience: 35 years of experience in brand management, marketing activation, or related FMCG roles
Key Skills & Competencies
- Strong understanding of ATL media planning and execution
- Proven project management and cross-functional coordination abilities
- Experience in highly penetrated FMCG categories (e.g., soaps, oils, talc)
- Experience handling marketing budgets of 15 Cr+ with a focus on ROI-driven decision-making
- Strong business acumen with the ability to link marketing initiatives to business outcomes
- Exposure to Nielsen and IMRB data analysis preferred
- Sales background is an added advantage
- Excellent communication, analytical, and stakeholder management skills
Key Responsibilities
- Drive brand activation and growth for multiple categories under the Medimix brand portfolio
- Deliver topline and bottom-line targets in alignment with Annual Business Plan (ABP) objectives
- Design and execute ATL strategies in collaboration with media partners and creative agencies
- Analyze Household Panel (HHP) and Retail Measurement Services (RMS) data to identify growth opportunities and category gaps
- Develop and implement robust SKU strategies to achieve business objectives
- Manage marketing budgets efficiently, ensuring optimal ROI on media and activation spends
- Conduct regular market visits to assess category health, consumer behavior, and new growth avenues
- Lead on-ground brand activations and consumer engagement programs to strengthen brand visibility and preference
