Job Title: Brand Manager Innovation
Location: Thane, Mumbai
Department: Marketing
Number of Positions: 1
Qualification & Experience
- Education: MBA/PGDM from a Tier 1 or Tier 2 Business School
- Experience: 56 years of relevant experience in brand management and new product development (NPD) within the FMCG sector
Key Skills & Competencies
- Strong understanding of consumer insights and behavior
- Proven track record in New Product Development (NPD) from ideation to execution
- Expertise in creative strategy, brand storytelling, and communication development across ATL, BTL, and digital platforms
- High level of project management and cross-functional leadership capability
- Proficiency in data-driven marketing decisions, leveraging tools such as Nielsen and IMRB HHP
- Excellent communication, presentation, and stakeholder management skills
- Prior experience in competitive, high-penetration FMCG categories (e.g., soaps, oils, talc) preferred
- Strong passion for innovation, experimentation, and trendspotting in consumer products
Key Responsibilities
- Lead the innovation pipeline for the brand identify and size new business opportunities aligned with consumer trends and brand strategy
- Manage the end-to-end NPD lifecycle: concept creation, consumer validation, formulation, packaging design, pricing strategy, and launch execution
- Develop and implement brand and communication strategies to drive awareness, consideration, and trial for new launches
- Partner with research, creative, and media agencies to develop impactful campaigns
- Collaborate with R&D, Packaging, Operations, and Finance teams to ensure flawless project execution
- Drive creative and artwork development aligned with brand guidelines
- Monitor brand performance metrics (RMS, HHP, brand health scores) and identify growth opportunities
- Conduct post-launch evaluations to derive insights and build learnings for future innovation
- Undertake regular market visits to stay updated on consumer trends, competition, and retail execution
Ideal Candidate Profile
A strategic yet hands-on marketer who thrives on bringing innovative ideas to life. Someone with strong analytical rigor, creative acumen, and execution excellencecapable of turning consumer insights into market-winning innovations.
