Brand Manager

Key Responsibilities

• Develop and implement brand strategies aligned with the company's business objectives.
• Build and maintain consistent brand positioning across marketing channels.
• Plan and execute marketing campaigns, promotional activities, and brand awareness initiatives.
• Conduct market research and competitor analysis to identify market trends and growth opportunities.
• Develop marketing content, presentations, brochures, product catalogues, and other brand communication materials.
• Manage digital marketing initiatives, including social media, website content, and online brand visibility.
• Coordinate with internal teams, external agencies, designers, and vendors to execute marketing activities.
• Support product launches, exhibitions, trade fairs, and industry events.
• Monitor campaign performance, analyse marketing metrics, and recommend improvements.
• Ensure consistency in brand identity, messaging, and visual communication across all platforms.
• Track marketing budgets, campaign expenses, and return on marketing investments.
• Collaborate with the sales team to develop marketing materials and support business development initiatives.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA in Marketing preferred.
• International market exposure and experience in global marketing or B2B business development preferred.
• 6-10 years of relevant experience in brand management or marketing.
• Strong understanding of brand strategy, market research, and marketing communications.
• Experience in digital marketing, social media, and campaign management.
• Excellent communication, presentation, and project management skills.
• Proficiency in MS Office and familiarity with e-commerce platforms
• Creative thinking, analytical ability, and strong coordination skills.

Preferred Candidate Profile

• Experience in B2B marketing, manufacturing, chemicals, fragrances, or related industries will be an advantage.
• Ability to manage multiple projects and work collaboratively with cross-functional teams.
• A proactive approach to improving brand visibility and market presence.

Interested candidates may share their updated CV on [Confidential Information]