Job Title: B2B Marketing & Growth Associate – Fintech / Supply Chain Finance
Experience: 1–3 years
Location: Bangalore (Onsite)
Employment Type: Full-Time
The Opportunity
Our client, a trade technology startup backed by a 40-year-old business house with consolidated revenues of over ₹20,000 crore, is looking for a driven and commercially sharp Marketing & Growth Associate. As a Marketing Associate, you will play a hands-on role in shaping how the client is perceived in the market. Working closely with the Marketing Manager and senior leadership, you will support brand building, content creation, campaign execution, and strategic initiatives across digital and offline channels.
The Opportunity
This is an ideal role for someone who is both creative and structured, someone who can write a sharp LinkedIn post, help put together a CFO-facing deck, and also think through how the client should show up at a finance conference. You will work at the intersection of finance, brand, content, and business development.
We are looking for someone eager to learn the business deeply, take ownership of deliverables, and grow into a well-rounded B2B marketing professional in the fintech and supply chain finance space.
Key Responsibilities
Content Creation & Campaigns
- Support the end-to-end content calendar across blogs, LinkedIn posts, whitepapers, newsletters, and press releases
- Draft and refine marketing copy that translates complex working capital and trade finance concepts into clear, compelling messaging for CFO and CPO audiences
- Assist in conceptualising and executing integrated campaigns spanning digital, events, PR, and partnerships
- Collaborate with internal teams to develop case studies, client stories, and product collaterals
Decks & Strategic Collaterals
- Assist in building and refining pitch decks, product decks, and investor-facing presentations for internal and external use
- Support preparation of strategy documents, one-pagers, and go-to-market materials for new product and service launches
- Ensure all collaterals are on-brand, well-structured, and tailored to the intended audience, whether a CFO, a partner bank, or a conference panel
Product & Service Launch Support
- Assist in planning and executing end-to-end launch strategies for new GK products and services, from PR and communications planning to digital rollout
- Support coordination across internal teams (BD, legal, ops) to ensure launch messaging is consistent and timely
- Draft launch communications including emailers, LinkedIn announcements, and press notes
Events, Conferences & Ecosystem Presence
- Research and shortlist relevant finance, fintech, and supply chain conferences and forums where GK should have a presence
- Develop ideas and proposals for how GK can participate, whether as a speaker, panellist, exhibitor, or sponsor, and support execution
- Help prepare briefing notes, talking points, and materials for GK representatives attending industry events
- Track post-event outcomes and build a pipeline of ongoing ecosystem engagement opportunities
Digital Marketing & SEO/AEO
- Support performance marketing, email campaigns, and social media execution
- Assist in managing and tracking SEO and SEM initiatives to improve GK's organic visibility is preferred
- Knowledge of AEO (Answer Engine Optimisation), structuring content to surface in AI-driven search results such as featured snippets and LLM responses, is preferred
- Maintain and update the website and landing pages in collaboration with tech teams
- Track key digital metrics and compile performance reports to inform strategy
Brand Building & Thought Leadership
- Support the positioning of the client as a thought leader in supply chain finance and fintech
- Assist in identifying and developing opportunities for leadership commentary, bylines, and media placements
- Help build and maintain a consistent brand voice across all external-facing communications
Cross-Functional Collaboration
- Work closely with the BD and sales teams to align marketing output with pipeline and outreach priorities
- Coordinate with external agencies, PR partners, and creative vendors as required
- Support ABM (Account-Based Marketing) initiatives by developing targeted content and collaterals for key prospect accounts
Must-Have Qualifications & Skills
- Graduate or Postgraduate in Marketing, Business Administration, Communications, or a related field
- 1–3 years of experience in B2B marketing, content, or growth, preferably in fintech, SaaS, financial services, or trade finance
- Strong written communication skills with an ability to simplify complex financial or technical ideas
- Comfortable working on decks and presentations, structuring ideas clearly and presenting them visually
- Organised, detail-oriented, and able to manage multiple workstreams simultaneously
- A collaborative mindset with the initiative to work independently when needed
Core Skills
- Content writing and editing across formats (long-form, short-form, social, email)
- Deck-building and visual storytelling using PowerPoint, Google Slides, or Canva
- Basic understanding of digital marketing fundamentals: SEO, email campaigns, social media
- Research skills, ability to quickly understand a domain, synthesise information, and translate it into marketing output
- Strong attention to detail in brand consistency, messaging, and formatting
Tools & Systems
- Proficiency in presentation tools (PowerPoint, Google Slides, Canva)
- Working knowledge of email marketing and campaign tools
- Familiarity with CRM platforms such as Zoho or Salesforce is a plus
- Experience with SEO tools (Google Search Console, SEMrush, Ahrefs, or similar) is preferred
- Awareness of AEO principles and AI-search optimisation trends is a strong advantage
Preferred Experience
- Prior experience in fintech, supply chain, or B2B financial services marketing
- Exposure to ABM (Account-Based Marketing) strategies and targeted content development
- Experience supporting or independently managing PR and media outreach
- Hands-on involvement in product or service launches, from strategy through execution
- Experience researching or managing industry event participation and sponsorships
- Experience managing or coordinating with external creative agencies or PR vendors
What You'll Get
- Competitive compensation with performance-linked incentives
- Direct exposure to B2B marketing in a fast-growing fintech with marquee enterprise clients
- Mentorship from leadership with backgrounds at McKinsey, EY, Flipkart, and Freshworks
- Ownership of meaningful deliverables from day one, decks, campaigns, launches, and events
- A high-trust, high-accountability culture where marketing sits at the heart of business growth
