B2B Content Specialist

About Tophat HR

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

Experience Level: 4+ Years

Salary: Up to 70,000 per month

Work Mode: Work From Home

Shift Timings: 7:30 PM 3:30 AM IST (Monday to Friday)

About Our Client:

Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification. They are looking for a talented B2B Content Specialist to join their growing marketing team.

In this role, you will create high-quality, SEO-optimized content that drives engagement and conversions for B2B SaaS solutions. You will collaborate closely with marketing and product teams to educate the target audience and establish the brand as a thought leader in the industry.

Roles & Responsibilities:

• Develop content clusters covering relevant topics and target keywords
• Write short-term and long-form SEO blogs within defined timelines
• Optimize content with relevant keywords while maintaining quality and clarity
• Ensure all content adheres to editorial guidelines and is free from grammatical or AI-related issues
• Stay updated with SEO and content marketing trends and apply best practices
• Ensure content performs well on content management and SEO analysis tools
• Create diverse content formats including landing pages, ebooks, case studies, whitepapers, and sales enablement materials
• Perform competitor analysis to identify and bridge content gaps
• Support ad hoc tasks such as proofreading, editing, and content curation

Skills & Qualifications:

• Minimum 4 years of experience writing SEO-focused content
• Prior experience in an IT/SaaS-based company
• Strong understanding of SEO principles and keyword strategy
• Experience with long-form and technical content
• Excellent research, writing, and editing skills
• Ability to manage multiple projects and meet deadlines
• Strong attention to detail and quality standards
• Proficiency with content management systems and SEO tools
• Ability to understand technical terminology and industry trends

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.