Associate Product Manager

Key Responsibilities

• Own and improve the customer journey across the website and digital touchpoints
• Work on website enhancements including UI/UX improvements, page optimization, funnels, and conversion
• Collaborate with SEO and marketing teams to build SEO-friendly product features and content structures
• Analyze user behavior, funnels, drop-offs, and feedback to identify improvement opportunities
• Write clear PRDs, user stories, and acceptance criteria
• Support product launches and feature rollouts from ideation to go-live
• Conduct competitor and market research in D2C/ecommerce space
• Coordinate with designers and developers to ensure timely and quality execution
• Continuously bring a customer-first mindset in all decisions