Company Description
Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.
Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.
Job Description
The Associate Product Marketing Manager supports the execution of cross-market and vertical go-to-market (GTM) initiatives to achieve product marketing goals. Leveraging foundational product marketing skills, market research, and industry awareness, the Associate Product Marketing Manager collaborates with marketing, sales, and product teams to deliver on key product marketing priorities.
You Will Also
- Assist in implementing GTM initiatives to address competitive opportunities and customer needs.
- Conduct foundational research on market trends, competitors, and customer personas to inform marketing strategies.
- Support the development and communication of product value propositions to drive leads, product adoption, and customer engagement.
- Contribute to the creation of product collateral, such as datasheets, presentations, and sales enablement materials to support the sales team.
- Help gather and analyze customer insights, including win/loss data, to identify strengths and opportunities for product and marketing improvements.
- Collaborate with demand generation teams to execute promotional campaigns aimed at increasing product awareness and generating leads.
- Assist in the production of key product assets, including research reports, ROI calculators, demos, and videos.
- Participate in cross-functional collaboration to align on objectives and ensure high-quality execution.
Qualifications
- Bachelor's degree preferred
- One (1) to Two (2) years of experience in marketing
- Foundational knowledge of product marketing strategies and tactics.
- Basic analytical skills with the ability to interpret market and customer data.
- Strong written and verbal communication skills, with the ability to craft compelling messaging.
- Interest in the fitness, health, and wellness market and the role Daxko and its family of brands play within it.
- Ability to prioritize tasks and manage time effectively in a fast-paced environment.
- Strong organizational and problem-solving skills.
- A collaborative mindset and the ability to work effectively across teams.
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
Benefits
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
Hybrid work model
Leave entitlements
Recently introduced hospitalization/caregiving leaves
Paid parental leaves (Maternity, Paternity, & Adoption)
Group Health Insurance
Accidental Insurance
Tax-saving reimbursements
Provident Fund (PF)
Casual work environments
Company Events and Celebrations
Performance achievement awards
Referral bonus
Learning & Development opportunities
