Hiring: Associate Manager Category Marketing
Location: Noida
6 Days Working
Role Type: Individual Contributor | Execution & Ops
Experience: 25 Years
Mandatory Expertise Required:
Performance Marketing | Influencer Marketing | Drip Marketing | Events
About the Role
We are looking for a highly detail-oriented and execution-focused Associate Manager Category Marketing to strengthen our Digital Performance Marketing team.
This role exists to increase execution speed, accuracy, and clarity across performance-led category campaigns. You will own the operational backbone of marketing initiativesensuring that content, campaigns, tracking, influencer collaborations, drip journeys, and event activations are tightly aligned so teams can move fast without breaking things.
This is a hands-on execution role for someone who thrives on structure, systems, and cross-functional coordination.
What You'll Own
Content & Campaign Operations
- Own the end-to-end content pipeline for paid marketing assets: ad copies, creatives, videos, landing pages, funnels, and experiment variants
- Build and maintain structured trackers for requests, approvals, dependencies, and go-live status
- Ensure every asset is correctly mapped to campaigns, audiences, funnel stages, and experiments
Influencer & Event Marketing Execution
- Execute influencer campaigns (briefing, tracking links, deliverables, performance mapping)
- Support event-led marketing initiatives and ensure digital amplification alignment
- Integrate influencer performance insights into paid and remarketing strategies
Drip & Lifecycle Marketing
- Manage drip campaigns (email, WhatsApp, CRM automation)
- Ensure proper segmentation, tagging, and cohort tracking
- Align lifecycle journeys with campaign and funnel goals
Program, Data & Quality Control
- Drive execution for launches, lead-gen sprints, and category initiatives
- Maintain strong naming conventions, UTMs, and data hygiene
- Act as the final QA gate before campaigns go live
- Identify recurring operational issues and fix them at the system level
What We're Looking For
Core Traits
- Extremely detail-oriented and process-driven
- Strong logical thinking and structured problem-solving
- High ownership with strong execution bias
- Ability to work fast without compromising accuracy
Skills & Experience
- 25 years in category marketing, performance marketing ops, or campaign operations
- Deep working knowledge of:
- Performance Marketing (Google Ads, Meta Ads, funnels)
- Influencer Marketing
- Drip / Lifecycle Marketing
- Event Marketing
- Advanced Google Sheets / Excel proficiency (lookups, pivots, formulas, queries)
- Strong understanding of marketing data pipelines: asset campaign tracking reporting
What Success Looks Like
- Faster, cleaner campaign launches
- Seamless alignment across paid, influencer, drip, and event marketing
- Reduced operational errors
- Clear visibility for leadership
How to Apply
Interested candidates can apply here:
https://forms.gle/mPCG9Mozm5iLi21PA
