Role Summary
The AssociateManager, Paid Media will work with their designated business marketing team in planning, executing, and optimizing HCLTech's paid media programs across digital and programmatic channels. This role partners closely with industry verticals, capability horizontals, and corporate marketing teams to translate their business goals into media activation strategies that drive awareness, engagement, and pipeline.
You'll work with a team of five other specialists and collaborate with agencies, Advertising platforms, and internal stakeholders to ensure best-in-class B2B and ABM paid media campaigns activations, reporting and innovation.
Key Responsibilities
- Own end-to-end paid media planning, execution, and reporting across global and regional campaigns.
- Manage day-to-day operations across platforms, including Google Ads, LinkedIn, Meta, The Trade Desk, DV360, 6sense, and other emerging channels.
- Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies and ensure consistent brand presence across paid touchpoints.
- Define paid media KPIs and dashboards — including ROI, cost per lead (CPL), conversion rate, and incremental pipeline — and drive continuous optimization toward them.
- Oversee relationships with media agencies and vendors, ensuring transparency, compliance, and performance accountability.
- Test and scale new audience strategies and ad technologies (e.g., intent data, predictive targeting, account-based activation).
- Partner with analytics and data teams to refine attribution modelling, ensure clean campaign tagging, and deliver actionable insights.
- Align media plans to global brand priorities, solution areas, and growth accounts, ensuring each dollar spent advances measurable marketing and business outcomes.
- Lead, coach, and upskill a team of five media specialists in campaign execution, analysis, and stakeholder management.
- Maintain a high standard of operational excellence — from budget pacing and process documentation to brand and creative compliance.
KPIs & Success Metrics
- Paid media ROI and contribution to influenced pipeline
- Cost per lead (CPL) and cost per engagement (CPE)
- Conversion rate improvement across platforms
- Share of voice and audience reach vs. benchmarks
- Campaign delivery within budget and SLA timelines
- Stakeholder satisfaction and cross-functional alignment scores
Required Skills & Experience
- Bachelor's degree in Marketing, Business, or related discipline; MBA preferred.
- 4–6 years of experience in paid media or performance marketing, ideally within B2B technology and IT services.
- Strong understanding of digital advertising ecosystems (search, social, display, programmatic, account-based).
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, The Trade Desk, Reddit, Content Syndication and 6sense (or similar).
- Proven track record managing large-scale paid campaigns and optimizing toward measurable ROI.
- Strong understanding of Google Analytics, Keywords Research, GTM, other conversion tag implementation
- Familiarity with marketing automation, CRM, and CDP integration in campaign workflows.
- Data-driven mindset with strong analytical skills; proficiency in Excel, Looker Studio, or equivalent reporting tools.
- Excellent communication and presentation skills, able to articulate performance results and recommendations to senior stakeholders.
- Experience mentoring up-and-coming talent
