Responsible for meeting the agreed and committed topline plans for the year for each category / brands and beating market growth objectives
Drive top-line, market share and bottom-line targets for the division
Accountable for budgeting, business planning, sales force organization
Maintaining control of operating budget, delivering on both top line and bottom line
Direct marketing and sales activities to ensure that short and long range sales volumes and projects are achieved
Collaborating with product development team to implement product modifications or improvements of product line
Life cycle management which anticipates and serves a customer need / solution approach for brands
Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Regulatory, OEC, Promo team, Supply Chain, Finance etc.
Experience:
Experience across Sales and Marketing in the Pharmaceutical/Healthcare industry
2-3 years experience as a business leader independently handling a successful portfolio
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches, business turnaround
Skill:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity, innovation and drive for results.
Ability to influence, lead and work with cross functional teams
Analytical skills and good Financial Acumen
Strategic thinking, Problem solving and decision making skills
Planning and organizing skills for short term and long term.
