ACDs produces and supervises high-level, quality, core concept material and other visuals and designs to achieve creative excellence on behalf of our clients. ACDs are key client facing creative staff, and are both hands-on creators and strategically insightful contributors.
The ACD is tactically involved in the concept, design, and execution of integrated, cross-channel initiatives and demonstrates comprehensive knowledge of the client s brand and overall industry.
Supports business growth and pushes the envelope on developing ground-breaking creative content.- Creates high-quality deliverable and generates new and innovative ideas, alongside partners and under the supervision of Creative Director/ECD-
Create and develop broad range of concepts onl strategy- Collaborates to refine creative briefs and interacts with project teams to understand business objectives and audience demographics, translating concepts into effective visualizations.-
Review work from junior teams, using judgment to advance the best thinking that is in line with brief and project scope.
- Presents and sells ideas to clients; listens and interprets client feedback.
- Fluency in both digital and traditional channels, including all social media platforms, content creation, video, and understands best production practices.
- Understanding the client s needs with the ability to develop, present and sell creative concepts to clients.
- Identify new business opportunities within existing accounts to expand current assignments and acquire new projects.
- Uses presentation skills and command of visual ideas to help win pitches.
- Supervise and delegate work successfully within collaborative teams.
- Ability to provide effective creative feedback on work and help make the junior talent produce better work-
Transfer industry best practices and innovative ideas to your team
- Foster passion, hunger and curiosity to produce better work in your teams.
- Assist CD s in hiring and managing group of direct reports.
