Associate Manager II - Copywriter

Location: Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

This role offers an exciting opportunity to shape and elevate brand communication by crafting compelling narratives that resonate with customers. It sits at the intersection of creativity and strategy, contributing directly to the digital customer experience while aligning with broader business goals. Ideal for someone passionate about storytelling and brand voice, the role is central to driving impactful content across multiple touchpoints in a fast-paced, collaborative environment.

What We Expect From You

• Develop clear, insight-led content aligned with brand values and business goals.
• Translate complex briefs into sharp content strategies and narratives that resonate with real users.
• Own content quality through strong writing, editing, and structured reviews.
• Partner with design, product, growth, and marketing teams to turn insights into effective execution.
• Drive a user-first approach by shaping messaging around audience needs, behaviours, and lifecycle stages.
• Plan and execute end-to-end content across in-app, social, CRM, and performance channels.
• Use data, experimentation, and consumer insights to refine messaging and improve outcomes.
• Identify friction points in the user journey and solve them through clear, strategic communication.
• Work with the brand guidelines while maintaining consistency across all the touch points.
• Balance brand-building initiatives with performance-focused writing and execution.
• Continuously iterate on content based on results, business priorities, and user feedback.

Must Haves

• 4+ years of copywriting experience in consumer focused businesses, content agencies or similar roles.
• Excellent written and verbal communication abilities.
• Use consumer insights to drive home the intended-communication succinctly.
• Strong interpersonal, management and stakeholder-handling skills with bias to action.
• Strong project reporting/management skills.
• Strong analytical mindset.
• Hands-on experience in content marketing.
• Highly creative with a strong collaborative spirit.
• Experience of building customer-focused content

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold we're building tech-first solutions that work at scale, with a strong customer-first approach.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India's fastest-growing financial services organisations. But we're just getting started!

Our Culture

At Navi, we're a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you're shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.

We're guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us every day.

If this feels like you, Navi is the place to grow, thrive and make a real impact.