Assistant Sales Manager

Position: Assistant Sales Manager (ASM)

Industry: Insurance

Department: Sales

Experience: 2–5 Years

Location:Delhi,Mumbai,pune,Bangalore,chennai,hyderabad

Employment Type: Full-time

Job Summary

We are looking for a dynamic and target-oriented Assistant Sales Manager (ASM) to drive insurance sales, manage a sales team, develop distribution channels, and achieve business targets. The candidate will be responsible for customer acquisition, team productivity, partner management, and ensuring strong market penetration.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales and revenue targets.
• Recruit, train, mentor, and manage Insurance Advisors/Agents/Sales Executives.
• Generate new business through direct sales, referrals, and local market activities.
• Develop and maintain strong relationships with customers and channel partners.
• Monitor daily sales activities, lead conversion, and team performance.
• Conduct regular field visits and support the team in customer meetings.
• Identify new business opportunities and expand the customer base.
• Ensure proper follow-up on leads and maximize conversion ratios.
• Educate customers about suitable insurance products such as Life Insurance, Health .
• Ensure compliance with company policies, IRDAI guidelines, and sales processes.
• Prepare daily/weekly/monthly sales reports and provide performance updates to the reporting manager.
• Handle customer queries and coordinate with internal teams for smooth policy issuance and servicing.
• Drive persistency, renewals, cross-selling, and up-selling initiatives.
  
  

Required Skills

• 2–5 years of experience in insurance sales, BFSI, banking, financial services, or direct/channel sales.
• Experience in team handling and target achievement preferred.
• Strong communication and interpersonal skills.
• Good negotiation and convincing abilities.
• Ability to generate business through field sales and relationship management.
• Strong leadership and team-management skills.
• Comfortable with field work and local-market visits.
• Basic knowledge of insurance products and sales processes.
• Good understanding of MS Excel/CRM systems.
  
  

Key Performance Indicators (KPIs)

• Monthly/annual premium or revenue achievement.
• Number of new policies/customer acquisitions.
• Lead-to-conversion ratio.
• Team productivity and achievement.
• Advisor/agent recruitment and activation.
• Renewal/persistency performance.
• Cross-selling and up-selling.