Assistant or Deputy Divisional Manager, Communications
Team:
Corporate Marketing & Social Governance
Description & Responsibilities:
- Fast-growth FinTech (Financial services company Headquartered in Banglaore )seeks a savvy, confident PR expert to lead company's public relations and
Expand our media presence:
- Build PR Messaging & Strategy and Communications Roadmap in alignment with the
- organization's goals. Take time to understand field/department requirements to map PR goals on a quarterly basis
- Maintain and advance Kinara's position as an industry leader across business & financial print/onlines/broadcast media. Seek out new opportunities.
- Draft announcements/press releases, short articles, put together relevant briefing notes and messaging points with an eye for clarity.
- Tap into creative storytelling to explore regional, national and international opportunities with business, financial, vernacular, lifestyle & industry verticals. Conduct proactive outreach to the media and respond to incoming media queries in a timely manner
- Research and find new outlets for storytelling, devise promotions strategy for news announcements, set up an Awards and Events plan
- Promote success stories of our customers, pursue collaborations with partners, amplify our social impact metrics and company milestones
- Support communications/PR with Partner Relations & Customer Relations with activities such as customer workshops, joint promotional or announcement activities, promoting
- Kinara in partner and industry reports, joint publishing of surveys or reports, collaborating on webinar/speaking opps, partner spotlights, coordinating on compiling necessary social impact data, PR wins, customer stories, etc. in the formats required by the partners
- Impact Metric Reporting to be organized and sent on a monthly and quarterly basis
- Provide media training and/or guidance to spokespeople or internal teams as needed
- Manage and collaborate with vendors and internal teams/management as needed. Liaise with social media managers to promote PR wins and manage relevant updates on the website on a regular basis. Set up PR Measurement with regular reporting, analyzing media results and communicating internally on a monthly and a quarterly basis
Qualifications & Experience:
- 10+ years of PR/Communications experience, with preferred exposure in the field of Financial Services, Fintech or Banking
- Blend of journalism/PR agency and in-house Comms experience preferred
- Must take a writing and strategy test to showcase style, thought process, problem-solving and technical expertise
- Designation and Salary for this position will be market competitive and commensurate with the candidate's experience
- Reports to: EVP, Corporate Marketing & Social Governance Place of work: Bangalore
