Company Description
Invogue Shop is a New Delhi-based clothing brand dedicated to empowering customers to wear styles that make them feel confident and authentic. We believe fashion should be inclusive and strive to offer diverse options that suit a wide range of preferences and body types. Our commitment is to redefine how individuals feel about themselves through versatile and stylish clothing choices.
Role Description
As the Assistant Manager: Marketplace / Ecommerce at Invogue Shop, your primary responsibility is to drive revenue growth, increase brand visibility, and scale our presence across key e-commerce and quick commerce marketplaces. You will lead strategy and execution across partner platforms, ensuring catalog hygiene, promotional effectiveness, inventory planning, and robust business performance.
Key Responsibilities:
1. Marketplace & Catalog Management
- Manage and maintain an accurate, live catalog across platforms like Nykaa, Amazon, Myntra, Ajio, Blinkit, Zepto, Flipkart, and more.
- Launch new collections on time with complete information: titles, descriptions, images, keywords, pricing, and tags.
- Conduct regular audits to ensure brand consistency, accurate listings, and high-quality customer experience.
2. Sales Growth & Strategy
- Own revenue targets and market share growth across each marketplace.
- Develop and execute customized platform-specific strategies involving product mix, pricing, promotions, and bundling.
- Collaborate with category managers to gain visibility via homepage features, in-app banners, and special campaigns.
3. Marketing & Campaigns
- Plan and execute seasonal, festive, and tactical campaigns aligned with platform calendars.
- Work with the in-house design and marketing team to create high-converting creatives.
- Drive both organic and paid promotions; track ROI to optimize marketing spends.
4. Inventory & Merchandising
- Ensure top-performing products are always in stock and visible.
- Forecast inventory needs based on sales velocity and upcoming campaigns.
- Clear non-performing inventory through smart discounting and bundling.
5. Data Analytics & Insights
- Analyze platform data for trends, drop-offs, keyword performance, and conversions.
- Share insights with internal teams to guide product development, pricing strategy, and demand planning.
- Benchmark against competitors and track category shifts.
- Lead efforts to liquidate slow-moving inventory with smart discounting strategies.
6. Affiliate & Partnership Channel Management
- Manage affiliate marketing and influencer-led sales through marketplace platforms.
- Explore and grow new affiliate and partnership opportunities to scale incremental revenue.
7. Discovery & Conversion Optimization
- Improve product discoverability through enhanced keywords, filters, tags, and backend SEO.
- Collaborate with marketplace editorial and curation teams to get featured in editorial picks, influencer collaborations, and curated collections.
Preferred Qualifications
- 4-5 years of hands-on experience managing e-commerce/marketplace accounts for a fashion, shapewear, beauty, or lifestyle brand.
- Strong understanding of marketplace ecosystems, backend portals, pricing/promotions management, and campaign planning.
- Proficiency in Excel, Google Sheets, analytics tools, and e-commerce platforms.
- Creative yet data-driven mindset with an eye for design and sales conversion.
- Excellent time management, communication, and stakeholder coordination skills.
Bonus
- Experience working with or managing product listings on quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, or BB Now.
- Candidates with Q-commerce exposure will be preferred due to the fast-paced inventory and promotional dynamics.
Ready to drive the next phase of Invogue Shop's marketplace growth
If you've directly contributed to growing a brand's digital revenue via marketplaces and quick commerce platforms, we'd love to hear from you. So, send your resume at [Confidential Information]
