About GoKwik
GoKwik is a growth operating system designed to power D2C and eCommerce brandsfrom checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement.
Today, GoKwik enables 15,000+ merchants globally, processes $2 billion in GMV, and continues to strengthen its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investmentsand bolstered by a $13M growth round in June 2025 (total funding: $68M)GoKwik is scaling rapidly across India, the UK, Europe, and the US.
Why This Role Matters
Paid marketing is a key driver of pipeline and revenue for GoKwik's B2B SaaS products. This role ensures campaigns are executed efficiently, tracked accurately, and continuously optimised for performance. By delivering high-quality insights and maintaining strong campaign governance, this role directly impacts lead quality, cost efficiency, and revenue growth.
What You'll Own
Campaign Execution & Management
- Launch and manage paid campaigns across Google Ads and Meta Ads
- Ensure campaigns go live with all prerequisites in place
- Manage multiple campaigns across products and target segments
- Align campaign execution with business and growth objectives
Performance Tracking & Reporting
- Own reporting for key metrics: spend, impressions, clicks, CTR, conversions, MQLs, SQLs, CPL, conversion rates
- Build and maintain performance dashboards
- Ensure data accuracy across marketing tools and CRM systems
Data Analysis & Insights
- Analyse campaign performance and identify optimisation opportunities
- Deliver clear, data-backed insights to product and growth teams
- Identify underperforming campaigns, channels, and creatives
- Track trends impacting pipeline quality and conversion
Risk Monitoring & Escalation
- Proactively flag issues such as rising CPL, drop in conversion rates, and tracking discrepancies
- Monitor lead quality and campaign delivery performance
- Escalate critical issues to stakeholders in a timely manner
Campaign Readiness & Setup
- Ensure all pre-launch requirements are in place:
- Landing pages
- Tracking and conversion events
- CRM integrations
- Creatives and messaging
- Audience targeting
- Budget approvals
Cross-Functional Collaboration
- Work closely with demand generation, product marketing, growth, and sales operations teams
- Ensure campaign performance aligns with pipeline and revenue goals
- Contribute to campaign planning and execution strategy
Who You Are
- 4 - 7 years of experience in paid marketing or campaign operations
- Proven experience managing campaigns for B2B SaaS companies
- Hands-on expertise in Google Ads and Meta Ads
- Experience handling multi-product campaigns
- Strong understanding of marketing attribution and funnel metrics
Why GoKwik
At GoKwik, you'll work on high-impact growth problems across multiple products in a fast-scaling SaaS environment.
You'll have the opportunity to manage large-scale campaigns, influence pipeline quality, and collaborate closely with product and growth teams. This role offers strong ownership, data-driven decision-making exposure, and the ability to drive measurable business outcomes.
Required Skills
Problem-solving marketing automation analytics Ownership
