Assistant Manager - Marketing, Brand Marketing

TIMES NETWORK, is part of India's largest media conglomerate, The Times Group. It houses upscale brands including; TIMES NOW India's No. 1 English News channel, ET NOW A News channel that helps you RISE WITH INDIA ; Mirror NOW - A news channel that solely focuses on the issues that impact YOU everyday; MOVIES NOW and MOVIES NOW HD India's leading English Movies channel; MN+ The Gold class of Hollywood; Romedy NOW and Romedy NOW HD a unique destination for Love and Laughter; Zoom India's No. 1 Bollywood channel and the latest addition to the English Entertainment Cluster is MNX and MNX HD - The new age Hollywood channel for Young India. The network delivers segmented and differentiated content under one umbrella. It informs, entertains and engages over 100 million urban affluent viewers in India and is available in over 100 countries across the globe.

JOB DESCRIPTION

Description of Responsibility

1 Campaign Marketing and Brand Marketing

Building campaign creatives (Key Visuals, communication, positioning etc.) for Times Network Properties.

Project Management- Execution and coordination with multiple departments within and outside the organisation for multiple brands and Times Network IPs.

Planning and strategizing of marketing plans for Times Network properties and brands.

Agency and vendor management

Partnership Management- Relevant partner identification, prospecting for the relevant projects. Cracking barter deals and management and execution of the same.

Identify, Ideate, Implement for all communication across media

Thoroughly knowledgeable on PPT, DOC, XLS. Proficiency in AI/PSD would be beneficial

Make presentations as per needs and be able to present to internal / external stakeholders across levels

Strategizing and Ideation for brand development- Times Influence and Times Chronicles

2 Market Research

Understand research and analytics to identify need-gap, opportunity, challenges.

Competition Tracking

3 Merchandising & Associations

Relevant ideation, designing, sourcing, delivery of merchandise

Identify and collaborate with other organizations for brand and / or media leverage

4 MIS

Timely and meticulous reporting, tracking, update, follow up on finance and legal affairs with delivery of reports and data

5 Digital Marketing

Basic understanding of digital marketing- Social Media, SEO, SEM, Google Analytics

Job Scope

Internal Interactions

(Within the Organization)

Sales, Editorial, Programming, Finance, Legal, Commercial, Client Servicing, Promos, Distribution, Research, Digital, Management

External Interactions

(Outside the Organization)

Creative / Social Media Agency, Vendors, Clients, Brands

Geographical Scope

Based in Mumbai, but needs to travel as per work requirement