Role: Campaign Manager – US Market
Location: India - Remote
Darwinbox i s the fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 900+ global enterprises to manage their 2.5 million+ employees across 116+ countries.
Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups: DP World, Masafi, DIFC, Abu Dhabi Department of Finance, Nivea, Starbucks, Swiggy, DLF, Crisil, CRED, Vedanta, Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities Management, VNG Corporation, and many more.
Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, and Lightspeed Venture Partners.
About the role:
Role overview:
We are looking for a Senior Campaign Marketing Specialist to drive pipeline and revenue growth in the US market through scalable inbound and digital demand generation programs.
This role sits at the intersection of marketing, sales, and revenue operations, with direct accountability for driving high-quality pipeline through digital channels.
You will own and optimize multi-channel digital campaigns, working closely with SDRs, product marketing, and sales leaders to convert engagement into qualified pipeline.
Key Responsibilities:
- Support end-to-end inbound demand generation programs targeting enterprise HR and IT buyers in the US.
- Own pipeline contribution from digital channels including paid media, email, and web.
- Plan and execute full-funnel digital campaigns to drive awareness, engagement, and MQL generation. And will be responsible for budget allocation and ROI.
- Collaborate with product marketing, content, and design teams to build integrated campaigns.
- Work with central team to optimize LinkedIn Ads, Google Ads, and paid digital channels targeting enterprise personas.
- Build and manage email campaigns and nurture journeys to drive pipeline progression.
- Partner with SDRs/BDRs weekly to review campaign performance and lead quality.
- Work closely with MarkOps to track MQL to pipeline conversion and campaign attribution.
- Optimize digital marketing budgets with focus on cost per opportunity and pipeline ROI.
- Collaborate with PR and brand teams to amplify Darwinbox's presence in the US market.
- Work with third-party vendors and agencies for targeted demand generation initiatives.
Required Experience
- At least 3 years of experience in B2B SaaS digital marketing
- Proven experience running digital demand generation campaigns targeting the US market
- Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)
- Hands-on experience with LinkedIn Ads and performance marketing for B2B audiences
- Strong analytical mindset with ability to track pipeline and revenue attribution
- Experience collaborating with SDR and sales teams in a revenue-driven environment
Preferred Experience
- Experience marketing enterprise SaaS products
- Exposure to HR tech, HCM, or enterprise software categories
- Experience supporting account-based marketing (ABM) programs
- Familiarity with multi-touch attribution and pipeline analytics
Success metrics
- Revenue and Pipeline
- Quarterly pipeline generated from inbound channels
- Opportunities sourced through digital campaigns
Efficiency metrics
- Cost per opportunity
- Cost per MQL
- MQL to opportunity conversion
Engagement metrics
- Engagement from target account lists
- Email and campaign engagement from key enterprise personas
