Assistant Manager, Digital Marketing

About us

WeWork India is one of India's leading flexible workspace operators - Great Place To Work certified (Nov 2024 - Nov 2025), aimed at creating flexible workspace solutions for companies of all sizes.

Since its inception in India in 2016, WeWork India has expanded across 68 operational centres in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad. WeWork India meets distinct workspace needs, for various businesses. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions.

At WeWork India, we're driven by collaboration, creativity, and a shared vision to redefine the future of work. If you're looking to be part of a dynamic, fast-growing organisation that values talent and fosters growth, join us and build your future with WeWork India.

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Key Responsibilities

• Agency Performance Management: Oversee and own the performance of externalmedia agency partners. Serve as the day-to-day liaison to ensure agency-led campaignsalign with firm objectives, holding partners accountable to agreed-upon KPIs, mediaefficiency targets, and delivery timelines.

• Running in-house campaigns: Running the in-house campaigns, leading in-house mediateam to drive the performance.

• Campaign Management: Build, launch, and manage in-house paid campaigns across key B2B channels, with a heavy emphasis on LinkedIn Campaign Manager, Google Ads (Search & Display), and programmatic platforms.

• Audience Targeting: Develop and implement sophisticated B2B targeting strategies,including Account-Based Marketing (ABM) lists, retargeting, and custom audiencesegments to effectively reach global decision-makers.

• Optimization & Bidding: Monitor daily campaign pacing and budget utilization.

• Continuously optimize bids, audience parameters, and placements to improve keyperformance indicators such as Cost Per Acquisition (CPA), Click-Through Rate (CTR),and conversion rates.

• Data Analytics & Reporting: Extract performance data from native ad platforms andanalytics tools to assist in building weekly and monthly reporting dashboards. Identifydata trends to provide actionable recommendations for future media buys.

• Creative Testing (A/B): Collaborate with the design and editorial teams to traffic adcreatives. Setup and monitor rigorous A/B tests for ad copy, imagery, and landing pagesto determine winning variations.

• Ad Operations: Ensure all campaigns are tracked flawlessly using proper UTMparameters, conversion tracking tags, and pixel implementations.

Qualifications

• Experience: 8-10 years of hands-on experience in paid media, performance marketing,or media buying, ideally a mix of B2B and B2C, agency, or corporate environment.

• Experience working with or at a media agency is a strong plus.

• Education: Bachelor's degree in Marketing, MBA or equivalent is preferred

• Technical Proficiency: . Deep, hands-on experience managing campaigns in MetaAds, LinkedIn Campaign Manager and Google Ads.

• Proficiency in Microsoft Excel for raw data manipulation.

• Familiarity with web analytics and tracking concepts (Google Analytics, Google

• Tag Manager).

• Problem-Solving Skills: Exceptional quantitative skills with the ability to look at aspreadsheet of ad metrics and quickly diagnose campaign health.

• Communication: Clear and concise communication skills, with the ability to explainmedia performance metrics to non-media stakeholders and effectively manage externalvendor relationships.

• Mindset: A high degree of accuracy and attention to detail. Ability to thrive in a fast-paced, high-standards global environment while managing multiple campaign budgets simultaneously.

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law.

We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs.

Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you'll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.