Assistant Manager, Paid Media_Digital Marketing
We are seeking a Senior Digital Marketing Manager to lead our paid media operations and drive strategic growth across all digital advertising channels. This role combines advanced strategic planning with hands-on leadership responsibilities, requiring someone who can develop comprehensive paid media strategies, manage stakeholder relationships, and deliver measurable business results.
Responsibilities:
Strategy & Business Impact
- Lead and execute comprehensive multi-channel paid media strategies aligned with business objectives
- Own full accountability for performance across all Paid media channels, managing significant budgets
- Lead Paid Media strategy
- Manage relationships with senior internal stakeholders and external agency partners while presenting strategic insights to executive leadership
Cross-Functional Acumen
- Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams
- Foster knowledge sharing initiatives while ensuring operational excellence and professional development
Campaign Operations & Innovation:
- Oversee sophisticated campaign management across search, social, display, video, and programmatic platforms, among other new channels
- Drive optimization improvements through A/B testing frameworks to understand campaign performance, and incrementality of media spend.
- Lead complex media planning processes while ensuring robust tracking and measurement frameworks
Analytics & Strategic Insights:
- Provide actionable insights on market trends and growth opportunities to drive business outcomes
- Conduct strategic analysis into campaigns, to understand what is working / not working, including the use of competitive intelligence.
Requirements:
- 8 - 10 years of paid media specialization and proven track record managing substantial budgets
- Extensive stakeholder management experience with strategic thinking ability to translate marketing initiatives into measurable business outcomes
- Advanced expertise in campaign optimization, team mentorship, and cross-functional collaboration in fast-paced environments
- Advanced proficiency in major advertising platforms (Google Ads, SA360, Meta Business, LinkedIn, DV360, etc.)
- Expert knowledge of analytics and reporting tools (Google Analytics, GTM, Looker Studio, Power BI, Tableau)
- Strong understanding of attribution modeling, conversion tracking, and measurement methodologies
Core Competencies:
- Strategic thinking with ability to translate business objectives into actionable paid media strategies
- Strong analytical and problem-solving skills with attention to detail
- Excellent communication and presentation skills for both technical and executive audiences
- Independent stakeholder management capabilities with emotional intelligence
- Adaptability and continuous learning mindset in a fast-evolving digital landscape
- Results-oriented approach with focus on ROI and business impact
Success Metrics
- Achieve or exceed paid media performance targets (ROAS, CPA, conversion volume)
- Successfully manage and develop direct reports with measurable improvement in their performance
- Implement operational efficiencies that improve campaign performance and team productivity
- Drive strategic initiatives that contribute to overall marketing and business growth
- Maintain high levels of stakeholder satisfaction through effective communication and delivery
