Assistant Manager - Brand

Designation: Assistant Manager - Brand 

Location: Andheri East, Mumbai, Maharashtra 

Employment Type: Full-time 

At Foxtale, we're building more than just a skincare brand — we're creating a movement powered by science, storytelling, and a fiercely loyal community. As our Assistant Manager - Brand, you'll be at the helm of this journey — leading campaigns, crafting category narratives, and ensuring we show up meaningfully in every scroll, shelf, and conversation. 

This is a high-impact role for someone who blends creativity with strategic acumen and thrives in a fast-moving, hands-on environment. 

Key Responsibilities: 

1. Brand Strategy & Campaign Development 

• Develop and execute integrated brand strategies to build equity and drive top-line growth 
• Lead end-to-end campaign execution across digital, offline, and retail touchpoints 
• Craft compelling consumer journeys through innovative storytelling, content creation, and GTM (go-to-market) strategies 

2. Digital Marketing & Performance Management 

• Oversee and optimize performance across SEO, SEM, email, paid media, and social platforms 
• Analyze campaign data to improve ROAS, reduce CAC, and increase retention and AOV 
• Collaborate with in-house and agency teams to deliver full-funnel campaigns 

3. Product & Category Management 

• Conduct consumer and market analysis to guide product development and positioning 
• Plan and execute product launches and assortment strategies, including pricing and bundling 
• Own demand forecasting and inventory planning for category success 

4. Influencer Marketing & Partnerships 

• Identify and onboard relevant influencers and partners to drive brand visibility and credibility 
• Develop influencer-led campaigns with measurable outcomes 
• Maintain strong relationships with external collaborators and cross-functional teams 

5. Reporting, Analysis & Continuous Improvement 

• Track and report key brand KPIs including engagement, market share, brand health, and profitability 
• Conduct ongoing analysis of market trends and competitor activity 
• Drive innovation through experimentation and data-driven insights 

Qualifications & Skills: 

• 5–7 years of brand or marketing experience in consumer products, D2C, or digital-first brands 
• Strong understanding of full-funnel marketing strategies and campaign analytics 
• Hands-on experience managing influencer campaigns, media buying, and digital performance 
• Ability to translate consumer insights into creative brand actions 
• Excellent communication, stakeholder management, and team leadership skills 
• Proficiency in tools like Google Analytics, Meta Business Manager, CRM/email platforms, and eCommerce analytics 
• Experience with wellness, skincare, or healthcare brands is a strong plus