The Team
This role sits within Strategy & Media Monetisation at Purplle. The team owns Purplle's media
and monetisation business — building commercial products that brands pay for, and building the
infrastructure to prove those products work.
About The Role
Purplle's off-platform monetisation business helps brands grow on Purplle by reaching its beauty
audience outside the app — through managed influencer programs, performance campaigns,
sampling, and newer models actively being developed. The portfolio is expanding.
This role owns the off-platform monetisation business end-to-end: the product portfolio, the GTM
strategy, the revenue number, and the team that delivers it.
You will identify new off-platform marketing levers, write the business requirements to get them
built, design how they're packaged and priced, and sell them. You will manage a team of
influencer managers who own delivery. You will hold the brand relationship from first
conversation through deal closure, campaign delivery, and renewal.
This is not a campaign execution role. It is a commercial and product strategy role with full P&L
accountability.
What You Will Do
Portfolio Strategy and GTM
- Own the GTM strategy for the entire off-platform monetisation portfolio — how products
are positioned, packaged, priced, and sold
- Identify gaps in the off-platform marketing stack and build the commercial case for new
levers
- Write business requirements for new monetisation products and work with the product
team to get them built
- Design the launch strategy for new products — brand targeting, pricing rationale, pitch
narrative, sales process
- Track portfolio performance and recommend adjustments to product mix, pricing, and
GTM approach
Commercial Ownership
- Own the revenue target for off-platform brand growth programs
- Build and manage an active brand pipeline — proactive and outbound, not
inbound-dependent
- Lead brand conversations from prospecting through negotiation, contract closure, and
billing
- Drive renewals and upsells at every post-campaign readout
Program Design and Delivery
- Design brand growth programs combining influencer marketing, performance
campaigns, sampling, and emerging formats — matched to brand objectives, audience
strategy, and budget
- Define measurement approach and commit to outcome ranges at deal closure
- Coordinate program execution across your team and internal functions
- Deliver post-campaign readouts with actual vs committed outcome comparisons
New Product Development
- Identify whitespace in Purplle's off-platform monetisation stack through brand
conversations, market signals, and platform data
- Size the commercial opportunity and build the internal business case
- Write detailed business requirements for product and tech — what needs to be built,
why, and what commercial success looks like
- Own the GTM when the product is ready to sell
Team Management
- Lead and manage a team of influencer managers
- Set campaign briefs, quality standards, and delivery expectations
- Own hiring, onboarding, and performance management for the team
Internal Stakeholder Management
- Work with KAMs on brand relationships, pipeline, and onboarding dependencies
- Brief marketing and product on program requirements and timelines
- Partner with analytics for measurement design and post-campaign reporting
- Coordinate with in-app media team to ensure off-platform and on-platform surfaces are
aligned before campaigns go live
External Stakeholder Management
- Own the relationship with brand KAMs, category managers, and where relevant, brand
leadership
- Navigate brand-side budget approvals and internal dependencies
- Present program proposals and post-campaign readouts to senior brand stakeholders
What You Will Bring
Experience
- 3 to 5 years across digital marketing, influencer marketing, demand generation, media
monetisation, or a combination
- Has carried a revenue or pipeline number with end-to-end ownership — not execution
post-sale
- Has managed a team with accountability for output quality and performance
- Has worked in environments requiring cross-functional alignment without direct authority
- Prior exposure to product development or GTM for new commercial products is a strong
advantage
Skills and Knowledge
- Deep working knowledge of influencer marketing — creator selection, briefing,
amplification, and measurement
- Solid understanding of performance marketing (Meta, Google) and attribution
- Can write a business requirement that a product team can act on
- Can build a commercial proposal and present it to a brand marketing or category team
- Comfortable with platform and campaign data
- Clear written and verbal communication across internal and brand-facing contexts
What Will Make You Stand Out
- Experience on a marketplace, platform, or media business
- Exposure to D2C or FMCG brand teams — understands how brand budgets move and
what brand managers are accountable for
- Has GTM'd a new commercial product, not just sold an existing one
- Has built a pipeline proactively rather than managed inbound
Based in: Mumbai
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
