Assistant Digital Marketing Manager

Job Summary:

The Assistant Digital Marketing Manager will develop, implement, track, and optimize digital marketing campaigns across multiple channels. The role involves paid and organic social media campaigns, Google Ads management, data-driven analysis, and staying updated on emerging digital marketing technologies to drive performance and client results.

Key Responsibilities:

• Plan, execute, and manage campaigns across social media platforms including Facebook, LinkedIn, Twitter, and others.
• Create and optimize paid promotions and ads on social media and Google Ads (text, display, YouTube, and targeting).
• Develop organic marketing strategies, including creation and curation of new pages.
• Instrument conversion points and optimize user funnels for maximum ROI.
• Review campaign performance, optimize ad groups, keywords, and product ads based on analytics and goals.
• Create comprehensive bidding strategies and campaign blueprints.
• Design digital and social media campaigns aligned with business objectives.
• Evaluate emerging technologies and recommend adoption to maintain a competitive edge.
• Generate and share reports with clients, providing insights and recommendations for improvements.

Skills Required:

• Digital Marketing Strategy & Execution
• Social Media Advertising (Facebook, LinkedIn, Twitter)
• Google Ads Management (Search, Display, YouTube)
• Paid & Organic Social Media Marketing
• Campaign Optimization & Analytics
• Emerging Technology Evaluation & Implementation