Roles and Responsibilities:

Develop and execute performance-driven digital marketing strategies aligned with business growth objectives, focusing on ROI and customer acquisition for B2B and B2C
Manage, optimize, and scale paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, finance related websites and affiliate channels, ensuring efficient spend and high returns.
Utilize marketing analytics tools (e.g., Google Analytics, MMPs, LMS, other Martech tools) to track and analyze campaign performance, generating insights that inform optimization strategies.
Conduct in-depth market, audience, and competitive research to identify high-impact opportunities and emerging trends across digital platforms.
Continuously optimize campaign targeting, creatives, bidding strategies, and landing page experiences to improve key performance indicators such as CPAO, ROAS, and LTV.
Monitor and analyze the performance of digital marketing performance focused campaigns using analytics tools, MMP, LSM etc and provide actionable insights and recommendations for improvement.
Stay updated with the latest trends and best practices in digital marketing, SEO, SEM, and social media marketing.
Collaborate closely with creative, product, and data teams to ensure campaign alignment, seamless execution, and messaging consistency across channels.
Own performance reporting with clear dashboards and regular updates on campaign performance, budget utilization, and actionable insights.
Optimize website and app funnels, landing pages, and CTAs for better conversion rate and user journey performance.
Manage and coordinate with external performance agencies or platform partners, ensuring delivery on campaign goals and KPIs.

Contributing Responsibilities

Support brand marketing and organic initiatives with data and performance insights.
Share performance learnings with internal stakeholders to influence product development, CRM strategies, and lifecycle marketing.
Assist in testing and implementing new marketing tools, automation platforms, and growth hacks.
Help create a culture of experimentation and rapid iteration, using A/B testing and conversion rate optimization frameworks

Assistant Manager - Digital Marketing