Area Sales Manager

Area Sales Manager – Chennai

Industry: Polycarbonate Sheets, Roofing Solutions, Building Materials

Location: Chennai, Tamil Nadu

Reporting To: Regional Sales Manager / Zonal Sales Manager

Job Summary

The Area Sales Manager will be responsible for driving sales and business development for polycarbonate sheets, roofing products, and related building materials across Chennai and surrounding territories. The role involves developing dealer networks, generating project sales, managing key accounts, and achieving assigned revenue targets through channel partners, architects, contractors, fabricators, and industrial customers. Similar roles in construction-materials and roofing industries emphasize dealer development, project sales, market expansion, and territory management. (LinkedIn)

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Appoint and develop dealers, distributors, and stockists.
• Generate project business through architects, consultants, builders, contractors, and industrial customers.
• Promote polycarbonate sheets, roofing sheets, skylight systems, and related accessories.
• Conduct regular market visits to identify new business opportunities.
• Maintain strong relationships with existing customers and key accounts.
• Prepare quotations, negotiate prices, and close sales.
• Coordinate with production, logistics, and finance teams for timely order execution.
• Monitor competitor activities, pricing, and new product launches.
• Ensure timely collection of outstanding payments.
• Submit daily call reports, weekly sales plans, and monthly business reviews.
• Conduct product demonstrations and technical presentations to customers.
• Participate in exhibitions, dealer meets, and promotional activities.

Key Customers

• Roofing Contractors
• Fabricators
• Industrial Customers
• Builders & Developers
• Architects & Consultants
• EPC Contractors
• Dealers & Distributors
• Retail Building Material Stores

Required Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• MBA (Marketing) preferred.
• 5–10 years of sales experience in:
• Polycarbonate Sheets
• Roofing Products
• Building Materials
• Steel Roofing
• Construction Chemicals
• PVC/uPVC Roofing
• ACP/Façade Products
• Industrial Building Solutions

Skills Required

• B2B Sales
• Channel Sales & Dealer Development
• Project Sales
• Territory Management
• Business Development
• Key Account Management
• Negotiation & Closing Skills
• Technical Product Presentation
• CRM & MS Office
• Communication & Relationship Building

Key Performance Indicators (KPIs)

• Sales Revenue Achievement
• New Dealer Appointments
• Project Conversions
• New Customer Acquisition
• Collection Efficiency
• Market Coverage
• Customer Retention
• Product Mix Growth
• Monthly Reporting Accuracy

Travel Requirement

• Extensive travel across Chennai and Tamil Nadu.
• Valid driving license and willingness for field sales.

Preferred Candidate Profile

• Strong network with roofing dealers, fabricators, architects, and industrial customers.
• Experience in selling polycarbonate sheets, roofing sheets, skylight systems, or construction products.
• Self-motivated, target-oriented, and capable of independently managing a sales territory. These qualities align closely with current hiring expectations for area sales roles in the roofing and construction materials sector.