Area Sales Manager

KEY RESPONSIBILITIES

• Achieve assigned sales, collection, and other receivable targets.

• Manage the existing dealer network and appoint new dealers in unrepresented markets through market mapping and potential assessment.

• Sustain and increase the market share of NCL.

• Manage and motivate a team of direct reportees, ensuring effective performance review mechanisms for their key performance parameters (KPPs).

• Lead by example using a participative management style.

• Plan and execute market visits for effective engagement with channel partners and customers.

• Maintain call trackers and after-visit reports for markets.

• Train and coach the team on new technical inputs and general management skills.

• Foster a high-performance work environment and culture.

• Proactively resolve and handle service-related issues.

• Maintain good communication with internal departments such as Commercial, Logistics, and Accounts.

• Directly manage key customers (both trade and non-trade).

• Develop strong brand equity for NCL.

• Implement promotional activities including Mason Meets, Wall Paintings, Engineer Meets, and Dealer Boards as per KPPs.

• Ensure a healthy channel network with a minimum active dealer percentage of 90%.

• Submit weekly market reports and updates on competition and industry developments.

• Perform any other tasks assigned from time to time.