Overview
Drive Secondary value and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively
Responsibilities
- Deliver Secondary Value target by developing market in the assigned territory
- Add new outlets which should contribute to achieving annual volume/value targets
- Drive rack productivity by planning deployments/redeployments of resources based on Rack governance protocols
- Increase the Unique SKU count in the outlet and ensure Product range availability
- Achieve trade spends productivity targets
- Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management
- Coach CEs through Work *with and One on One & Training
- Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings, using tools like Execution planner
Qualifications
- Premier B-School MBA with 1-3 Years of Sales Experience
- 1 traditional/ general trade ASM stint in FMCG is pre-requisite
- Two Sales roles experience (one in TT, other can be in Organized trade, key account management, revenue management, trade marketing, GTM)
- Strong analytical & presentation skills (MS Excel, PPT expert)
