Area Sales Manager - B2B

Position - Area Sales Manager - B2B

Experience - 8+ years

Location - Lower Parel

Lafit Lighting, a leading Indian brand in premium LED lighting, is recognized for its innovative and high-quality LED products. For over two decades, the company has been dedicated to delivering top-tier lighting solutions. With a spacious head office, two experience centers, and a cutting-edge manufacturing facility in Upper Thane, Mumbai, Lafit consistently broadens its product offerings and market presence through extensive R&D, catering to the growing demand for luxurious and innovative décor solutions.

KEY RESPONSBILITIES : 

Strategic:

· Provide Strategic inputs to the Sales Head on modelling and delivering the 3 year rolling Sales Plan and Business Targets by analyzing market trends, competitor activities, and customer feedback

· Execute the 3 year rolling Sales Plan and Business Targets based on Product Segment and Geographical segment.

· Ensure Channel Partner Development and Retention for Dealer and Distribution

· Establish exclusive Lafit Galleries

· Create Database (through pictures / videos / writeups) for super premium projects

·  Signage / Display / Branding of Lafit at Retail Outlets - Dynamic

·  Market Development:

· Identify and target new business opportunities within the state.

· Expand the customer base by developing relationships with key industry players

· Ensure effective coverage and penetration of the market by the sales team.

Operational:

· Oversee the sales operations within the state, including pricing, contract negotiations, and order processing.

· Ensure accurate and timely reporting of sales activities, results, and forecasts.

· Coordinate with other departments, such as marketing, supply chain, and finance, to ensure seamless operations.

· Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same.

· Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage

· Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team

· Control and manage selling and distribution overheads

· Liaise with Marketing Team for effective value creation from Marketing spends

· Ensure average collection cycle of 30-45 days from Sales date

· Adhere to the Customer Credit evaluation process.

· Deliver regular Sales Training and Product Training (Own Staff)

· Deliver regular Product Awareness and Training ( Channel Partner)

· Customer Relationship Management:

· Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.

· Resolve customer issues and concerns in a timely and effective manner.

Industry Expertise:

·  Stay abreast of the latest industry trends and technological advancements in lighting.

Collaborate with the product development team to ensure our lighting solutions meet market demands and client expectations

SKILLS 

• 8+ years of experience in Sales (Lighting Industry preferred) with at least 3+ years of experience in FMEG (Fast Moving Electrical Goods) 
• Strong Go Getter and result oriented
• Ability to analyze market data and develop strategic business plans.
• Conflict Management and problem-solving ability
• Strong analytical and decision-making skills.
• Strong leadership skills with experience managing and developing a sales team.
• Excellent communication (verbal and written), negotiation, and interpersonal skills.
• Demonstrated ability to manage multiple priorities in a fast-paced environment.
• High emotional intelligence, discretion, and a commitment to confidentiality.
• Ability to analyze market data and develop strategic business plans.