AI Advisory- Deputy Manager, Product Marketing

Responsibilities:

· Product Marketing Strategy: Develop and execute the product marketing strategy for the AI Advisory services, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.

· Product Launch Leadership: Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.

· Positioning & Messaging: Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Advisory drives value stream innovation for clients.

· Integrated Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption.

· Account-Based Marketing (ABM): Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.

· Performance Measurement & Analytics: Measure and report on marketing and GTM program performance, evaluate campaign effectiveness, and provide data-driven insights and recommendations for continuous improvement.

· Market & Competitive Intelligence: Track AI industry trends, analyze analyst reports, and perform competitive analysis to inform GTM strategy, positioning, and product development.

· Content & Enablement Management: Develop and maintain product website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives.

Qualifications:

· 8+ years of B2B marketing and product marketing experience in high-growth SaaS or enterprise software companies.

· Proven track record of creating and executing successful product marketing strategies and go-to-market plans, including product launches.

· Strong analytical skills to conduct market research, competitive analysis and customer insights to drive strategy.

· Expertise in positioning, messaging and value proposition development.

· Experience in sales enablement, developing collateral, training and tools that support revenue growth.

· Ability to track and measure marketing success metrics, including impact on pipeline, revenue, and GTM ROI.

· Strong project management skills with the ability to manage multiple projects simultaneously.

· Effective at building cross-functional relationships and influencing stakeholders, with excellent communication, presentation and interpersonal skills.

· Experience managing external agencies to produce high-quality marketing materials and programs.

· Ability to excel in fast-moving, dynamic environments while applying creative and innovative problem-solving.

· Degree in Marketing, Business Administration; MBA preferred.