We're seeking a Group Manager, Product Marketing for one of the modules of AI Force, HCLTech's GenAI service-transformation platform for IT, Data and Business Operations. In this role, you'll define and execute the go-to-market strategy for the AI Force module, driving our mission to lead the services-transformation market. Collaborate with Product, Sales, and Presales teams, with direct reporting to the Global Head of AI/GenAI Marketing and dotted-line accountability to the Business Head.
Responsibilities:
- Product Marketing Strategy: Develop and execute the product marketing strategy for the AI Force module, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.
- Product Launch Leadership: Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.
- Positioning & Messaging: Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Force drives service transformation for clients.
- Integrated Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase product adoption.
- Account-Based Marketing (ABM): Develop and own the ABM strategy for strategic accounts and partners, leveraging 1:1 and 1:few programs to maximize engagement and influence.
- Performance Measurement & Analytics: Measure and report on marketing and GTM program performance, evaluate campaign effectiveness, and provide data-driven insights and recommendations for continuous improvement.
- Market & Competitive Intelligence: Track AI industry trends, analyze analyst reports, and perform competitive analysis to inform GTM strategy, positioning, and product development.
- Content & Enablement Management: Develop and maintain product website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives.
Qualifications:
- 10+ years of B2B marketing and product marketing experience in high-growth SaaS or enterprise software companies.
- Proven track record of creating and executing successful product marketing strategies and go-to-market plans, including product launches.
- Strong analytical skills to conduct market research, competitive analysis and customer insights to drive strategy.
- Expertise in positioning, messaging and value proposition development.
- Experience in sales enablement, developing collateral, training and tools that support revenue growth.
- Ability to track and measure marketing success metrics, including impact on pipeline, revenue, and GTM ROI.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Effective at building cross-functional relationships and influencing stakeholders, with excellent communication, presentation and interpersonal skills.
- Experience managing external agencies to produce high-quality marketing materials and programs.
- Ability to excel in fast-moving, dynamic environments while applying creative and innovative problem-solving.
- Degree in Marketing, Business Administration; MBA preferred.
You will be part of a close knit, highly passionate team that is working in one of the most talked about areas in the technology industry today.
