Role Objective
We are looking for a proactive and growth-oriented Admissions and CRM Executive to support the Admissions (BD) team by handling inbound leads, qualifying prospects, and ensuring smooth lead progression. This is a sales support-focused role where you will act as the first point of contact, assist in understanding learner requirements, and help move leads toward enrollment readiness.
Roles And Responsibilities
- Handle inbound inquiries across calls, email, WhatsApp, chat, and web forms, ensuring timely response and consistent follow-through until progression to the application stage.
- Engage prospects in structured discovery conversations to understand their goals, background, readiness to enroll, and decision-making constraints.
- Present program offerings transparently and confidently, covering structure, duration, fees, certification value, learning outcomes, and expectations.
- Connect learner needs with relevant program benefits, clearly explaining how the offering aligns with their academic, professional, or career goals.
- Address questions and concerns around pricing, workload, credibility, timelines, and outcomes with honesty, data, and confidence.
- Maintain discipline within the pipeline by documenting interactions, tracking next actions, and avoiding stagnant or unworked leads.
- Proactively generate leads through LinkedIn outreach, referrals, professional networks, and personal prospecting efforts.
- Follow up consistently and thoughtfully to keep prospects engaged until they enroll, opt out, or move into long-term re-engagement cycles.
- Take ownership of assigned objective, regularly reviewing performance and adjusting outreach strategies to stay on track.
- Maintain accurate and up-to-date records in CRM systems, ensuring visibility into lead status, conversations, and outcomes.
- Identify early signs of drop-off and attempt revival before leads age out of the active funnel.
- Adhere to ethical communication practices when providing information about programs.
- Follow responsible marketing practices by aligning all interactions with data privacy norms, respectful communication standards, and culturally sensitive messaging across regions.
- Work closely with the Admissions, IT, Data, and Academic teams to ensure enrolled learners experience a smooth handover, complete documentation, and a seamless onboarding journey.
- Share insights, concerns, and patterns observed in learner conversations with Marketing and internal teams to continuously improve messaging, targeting, and program positioning.
Required Skills
- Sales orientation with a willingness to learn and grow
- Good communication and interpersonal skills
- Basic understanding or willingness to learn product knowledge (EdTech preferred)
- Ability to handle multiple leads and follow structured processes
- Strong communication & listening skills
- Basic counselling ability
- Understanding of sales funnel / lead progression
- Problem-solving approach for learner queries
