Role Overview
The successful candidate will be responsible for the end-to-end execution of performance-drive campaigns, ensuring a balance between massive scale and high- quality delivery. Extensive experience in the delivery of performance campaigns is mandatory.
Core Responsibilities
- Campaign Execution: Lead the setup, management and optimization of performance campaigns with primary focus on CPI and CPL models.
- Technical Integration: Manage the technical lifecycle of a campaign, including integration via MMP (AppsFlyer, Adjust, etc.), Pixels, and S2S APIs.
- Scaling & Quality Control: Drive horizontal and vertical scaling of campaigns while maintaining strict quality benchmarks to ensure high-performance delivery.
- Platform Operations: Utilize performance tracking software (such as Everflow, Affise, or Trackier) to monitor traffic, manage payouts, and optimize delivery.
- Data Attribution: Apply deep knowledge of SubID-based attribution to track performance at a granular level and ensure accurate internal reporting.
- Platform Management: Navigate and operate 3rd-party self-serve platforms and DSPs to reach target audiences effectively.
Required Skills & Experience:
- Performance Background: Mandatory experience in performance marketing with a proven track record of managing large-scale budgets and high-volume delivery.
- Technical Proficiency: Strong operating knowledge of tracking integrations (API, Pixel) and mobile measurement partners (MMP).
- Tracking Software: Hands-on experience executing campaigns within Everflow, Affise, Trackier, or similar performance tracking ecosystems.
- Analytical Skills: Expert-level understanding of attribution logic, particularly SubID parameters and post-back configurations.
- Regional Expertise: Experience managing campaigns within the MENA region is a significant added advantage.
