Designation: Account Manager
Location: Pune
Role Overview
As an Account Manager – Performance Marketing at SRV Media, you will play a strategic and executional role in managing client campaigns end-to-end. This includes media planning, performance tracking, cross-functional coordination, and driving business growth through proactive client engagement, upselling, and optimization strategies.
You will also be responsible for handling education-sector clients and international projects (UAE market), ensuring 360° campaign management and measurable performance outcomes.
Key Responsibilities
1. Client Relationship & Communication
- Act as the primary point of contact for clients, ensuring regular updates and strong relationship management
- Proactively manage expectations, resolve conflicts, and ensure client retention
2. Campaign Planning & Execution
- Lead media planning and buying across digital channels (SCO, social media, content)
- Monitor campaign performance, optimize strategies, and ensure KPI achievement
- Track and report campaign metrics (traffic, conversions, ROI, etc.)
3. Performance & Portal Management
- Handle 360° management of client portals, especially in the education domain
- Conduct audits of portals (e.g., Study from UAE projects)
- Analyze traffic flow, SCO targets, and performance benchmarks
- Identify gaps and recommend improvements
4. Cross-Functional Coordination
- Work closely with internal teams including Sales, Content, SCO, and Project Management
- Ensure seamless execution of campaigns through effective coordination
- Manage timelines and deliverables across departments
5. Marketing Automation & Content Flow
- Plan and execute drip marketing campaigns
- Define communication flows (emailers, messaging strategy, automation triggers)
6. Strategic Growth (Upselling & Cross-Selling)
- Identify opportunities to expand client accounts
- Drive upselling and cross-selling initiatives aligned with client goals
7. Content, PR & Podcast Management
- Coordinate podcast initiatives with leadership (including scripting and execution timelines)
- Ensure timely go-live and promotion strategies
- Support PR activities and brand-building initiatives
Requirements
Experience:
- 5+ years in Account Management / Client Servicing
- Prior experience in a digital marketing agency is preferred
Must-Have Requirement:
- Proven experience in handling education sector clients is mandatory
- Candidates from platforms such as Shiksha, IDP, CollegeDunia, CollegeDekho, CollegeSearch or similar education portals will be highly preferred
Skills:
- Strong understanding of SCO, SEM, PPC, and content marketing
- Ability to analyze campaign performance and optimize results
- Excellent communication, problem-solving, and decision-making skills
- Strong project management and time management abilities
- Proactive mindset with ownership-driven approach
Additional Qualities
- Highly proactive and adaptable in a fast-paced environment
- Strong stakeholder management and interpersonal skills
- Detail-oriented with a focus on quality deliverables
- Ability to lead initiatives and drive strategic execution
