Description.

We are seeking a dynamic and field-oriented Sales Manager – Channel Sales to drive business growth across Delhi & Gurgaon. The role focuses on expanding and managing distributor and dealer networks, driving secondary sales, and strengthening market presence in the LED lighting segment.

This position requires strong execution skills, market intelligence, and the ability to build long-term channel relationships.

Key Responsibilities

Develop and manage distributor & dealer network across Delhi and Gurgaon
Drive primary and secondary sales to achieve monthly and quarterly targets
Identify and appoint new channel partners in high-potential areas
Conduct regular market visits to retailers and electricians
Ensure stock availability and monitor distributor inventory
Execute trade schemes, promotional activities, and in-store branding
Track competitor activities, pricing, and market trends
Ensure timely collections and maintain credit discipline
Prepare weekly sales reports and territory performance analysis

Key Performance Indicators (KPIs)

Revenue & volume growth
Secondary sales performance
Outlet expansion & coverage
Collection efficiency
Market share growth in assigned territor

Skills and Qualifications

Required Skills

Strong understanding of channel sales in electrical / LED
Excellent negotiation and relationship-building skills
Ability to work independently in a field sales role
Target-driven and result-oriented mindset
Basic MS Excel & reporting knowledge
2-4 years of experience in channel sales or business development.
Strong understanding of sales principles and techniques.
Excellent communication and interpersonal skills.
Must be willing to travel extensively within Delhi & Gurgaon

channel Sales Manager

Manager - Channel Sales