Company Description

PetriDish Media, a consulting-first agency, specializes in aligning brand, marketing, and communication to create intelligent systems that build trust and drive growth. Using the proprietary PETRI™ framework, the company helps organizations clarify their identity, align their voice across channels, and communicate value effectively. PetriDish Media partners with changemakers who value trust and long-term impact over mere attention. More than campaigns, the firm delivers systems that ensure stories are clear, credible, and consistently impactful.

Role Description

This is a full-time on-site role located in Faridabad. The Business Development Executive will be responsible for identifying and pursuing new business opportunities, generating leads, and managing client accounts. This position requires building strong relationships, conducting outreach to potential clients, and effectively communicating the value of PetriDish Media's services to meet sales targets and drive company growth.

Qualifications & Experience

Expertise in New Business Development and Lead Generation
2 to 5 years experience in business development, consulting sales, or agency sales
Strong skills in Business and Account Management for building and maintaining client relationships
Excellent Communication skills for engaging with clients and presenting value propositions effectively
Proven ability to achieve sales targets and deliver measurable results
Bachelor's degree in Business Administration, Marketing, or a related field
Previous experience in a consulting or agency environment is a plus

Key Responsibilities

1. Lead Identification and Qualification

Identify founder-led and leadership-driven organizations in healthcare, MedTech, pharma, sustainability, innovation, and adjacent sectors
Research prospects before initiating outreach
Understand communication and positioning gaps
Filter misaligned opportunities

2. Strategic Outreach

Craft personalized outreach messages
Initiate conversations via LinkedIn, email, and other relevant channels
Position PetriDish Media through insight-led engagement
Secure discovery calls for senior leadership

3. Pipeline Management

Maintain structured CRM tracking
Monitor outreach and follow-ups
Share weekly pipeline reports
Ensure disciplined conversion tracking

4. Proposal and Pitch Support

Assist in preparing customized pitch decks
Support follow-up communication
Track proposal movement and feedback

5. Market Intelligence

Track sector developments
Identify organizations facing trust, narrative, or positioning challenges
Monitor competitive landscape

Success Metrics

Qualified discovery calls per month
Pipeline consistency
Proposal conversion ratio
Revenue generated
Alignment quality of closed clients

Compensation

Fixed + performance incentives linked to revenue conversion.