Job Title: YouTube Manager

Location: Jadavpur, Kolkata (Onsite)

Employment Type: Full-time

Company: Animatrix Multimedia

About Animatrix Multimedia

Animatrix Multimedia is a storytelling-first digital media company focused on creating engaging animated content and audio-visual narratives for platforms like YouTube, Instagram, and OTT ecosystems. With properties like Bantul the Great by Animatrix and Animatrix Prime Stories, we aim to build scalable IPs and monetisable content ecosystems.

Role Overview

We are looking for a data-driven and creative YouTube Manager who will own the end-to-end growth, optimisation, and monetisation of our YouTube channels. The ideal candidate understands content strategy, YouTube algorithm, audience psychology, and revenue levers, and can translate insights into scalable growth.

Key Responsibilities1. Channel Growth & Strategy

Develop and execute YouTube growth strategy across channels
Identify content opportunities, trends, and scalable formats
Drive subscriber growth, watch time, and retention metrics
Plan and manage content calendar aligned with business goals

2. Content Optimisation

Optimise videos for CTR (Click Through Rate) and AVD (Average View Duration)
Craft high-performing titles, thumbnails, descriptions, and tags
Conduct A/B testing on thumbnails and titles
Work closely with creative team to ensure hook-first storytelling

3. Analytics & Performance Tracking

Deep dive into YouTube Analytics to identify growth levers
Track KPIs: Views, Watch Time, CTR, Retention, RPM, Subscriber Growth
Build weekly/monthly performance dashboards
Provide actionable insights to improve content performance

4. Monetisation & Revenue Scaling

Optimise revenue streams: AdSense, Brand Integrations, Affiliate, Memberships
Identify and execute high-RPM content strategies
Collaborate with brand team for YouTube integrations and sponsorships
Improve RPM and revenue per video

5. Audience Development

Build and nurture community engagement (comments, posts, polls)
Analyse audience behaviour and feedback loops
Improve repeat viewership and session time

6. Cross-Platform Synergy

Align YouTube strategy with Instagram Reels & Shorts ecosystem
Repurpose long-form content into short-form growth engines
Drive traffic between platforms

7. Trend & Competitor Analysis

Monitor competitors and top creators in animation & storytelling
Identify viral formats and adapt quickly
Stay updated with YouTube algorithm changes and updates

Key RequirementsMust-Have

2–5 years of experience managing YouTube channels (media/content/agency preferred)
Strong understanding of YouTube SEO, algorithm, and analytics
Proven track record of growing channels or scaling views/revenue
Experience with thumbnail strategy and content packaging
Proficiency in tools like YouTube Studio, TubeBuddy, VidIQ, Google Analytics

Good-to-Have

Experience in animation, storytelling, or entertainment content
Basic understanding of video editing (Premiere Pro / Final Cut)
Experience handling monetisation and brand deals
Knowledge of Indian regional audience behavior

Key KPIs (What Success Looks Like)

Increase in monthly views & watch time
Growth in subscriber base
Improvement in CTR & retention rates
Increase in RPM & overall revenue
Successful scaling of new content formats

Why Join Animatrix

Opportunity to build original IPs at scale
High ownership role with direct business impact
Work on fast-growing storytelling content
Creative + performance-driven environment

Compensation

Competitive salary (based on experience)
Performance-linked incentives tied to channel growth

How to Apply

Send your CV along with:

Links to YouTube channels/projects managed
Key growth achievements (metrics-driven)