Job Title: YouTube Manager
Location: Jadavpur, Kolkata (Onsite)
Employment Type: Full-time
Company: Animatrix Multimedia
About Animatrix MultimediaAnimatrix Multimedia is a storytelling-first digital media company focused on creating engaging animated content and audio-visual narratives for platforms like YouTube, Instagram, and OTT ecosystems. With properties like Bantul the Great by Animatrix and Animatrix Prime Stories, we aim to build scalable IPs and monetisable content ecosystems.
Role OverviewWe are looking for a data-driven and creative YouTube Manager who will own the end-to-end growth, optimisation, and monetisation of our YouTube channels. The ideal candidate understands content strategy, YouTube algorithm, audience psychology, and revenue levers, and can translate insights into scalable growth.
Key Responsibilities1. Channel Growth & Strategy- Develop and execute YouTube growth strategy across channels
- Identify content opportunities, trends, and scalable formats
- Drive subscriber growth, watch time, and retention metrics
- Plan and manage content calendar aligned with business goals
2. Content Optimisation- Optimise videos for CTR (Click Through Rate) and AVD (Average View Duration)
- Craft high-performing titles, thumbnails, descriptions, and tags
- Conduct A/B testing on thumbnails and titles
- Work closely with creative team to ensure hook-first storytelling
3. Analytics & Performance Tracking- Deep dive into YouTube Analytics to identify growth levers
- Track KPIs: Views, Watch Time, CTR, Retention, RPM, Subscriber Growth
- Build weekly/monthly performance dashboards
- Provide actionable insights to improve content performance
4. Monetisation & Revenue Scaling- Optimise revenue streams: AdSense, Brand Integrations, Affiliate, Memberships
- Identify and execute high-RPM content strategies
- Collaborate with brand team for YouTube integrations and sponsorships
- Improve RPM and revenue per video
5. Audience Development- Build and nurture community engagement (comments, posts, polls)
- Analyse audience behaviour and feedback loops
- Improve repeat viewership and session time
6. Cross-Platform Synergy- Align YouTube strategy with Instagram Reels & Shorts ecosystem
- Repurpose long-form content into short-form growth engines
- Drive traffic between platforms
7. Trend & Competitor Analysis- Monitor competitors and top creators in animation & storytelling
- Identify viral formats and adapt quickly
- Stay updated with YouTube algorithm changes and updates
Key RequirementsMust-Have- 2–5 years of experience managing YouTube channels (media/content/agency preferred)
- Strong understanding of YouTube SEO, algorithm, and analytics
- Proven track record of growing channels or scaling views/revenue
- Experience with thumbnail strategy and content packaging
- Proficiency in tools like YouTube Studio, TubeBuddy, VidIQ, Google Analytics
Good-to-Have- Experience in animation, storytelling, or entertainment content
- Basic understanding of video editing (Premiere Pro / Final Cut)
- Experience handling monetisation and brand deals
- Knowledge of Indian regional audience behavior
Key KPIs (What Success Looks Like)- Increase in monthly views & watch time
- Growth in subscriber base
- Improvement in CTR & retention rates
- Increase in RPM & overall revenue
- Successful scaling of new content formats
Why Join Animatrix- Opportunity to build original IPs at scale
- High ownership role with direct business impact
- Work on fast-growing storytelling content
- Creative + performance-driven environment
Compensation- Competitive salary (based on experience)
- Performance-linked incentives tied to channel growth
How to ApplySend your CV along with:
- Links to YouTube channels/projects managed
- Key growth achievements (metrics-driven)
